Calendar controversy
Michael Habermen / Columnist
Before the 2006 Olympic Games, it was a fairly safe to make
the assumption that many people neither knew about nor had
any interest in the sport of curling.
And then, with the help of curler/photographer Ana Arce, a
12-month calendar was put out in which the top women's
curlers were shown in either very little or no clothing at
all.
While people may take offense to the graphic content
portrayed in the calendar, it was, in actuality, a tasteful
publication that was designed to increase awareness and
revenue for the sport of curling.
The Olympic Games are a tradition in which a person is
competing in their respective sport and has a responsibility
to themselves, their country and the history of the Olympics
as a whole, to uphold an image that bestows both respect and
dignity to all.
That being said, wouldn't it be likely to label this
calendar as a sign of disrespecting the Olympic Games and
the countries that these women are representing?
The plain and simple truth in reference to this question is
that these women are not disgracing their country or the
Olympics at all, but rather expanding the general principles
for which we have come to accept as right and wrong.
So often in female athletics, we are presented with the
message that we should stray from exuding any sort of
admiration for the physical appearance of the athlete,
therefore causing us only to concentrate on their performance
in their respective sport.
When Anna Kournikova became popular because of her
attractiveness, certain sectors of the general public began
to loathe her because she was getting so much attention for
her appearance and not for her performance.
For society to show such naivety as to shy away from the
beauty of female athletes and stray from allowing them to use
that beauty to market themselves or their sport is taking
away a valuable asset to the sports industry.
Unlike Kournikova, who is a mediocre player at best, the
women featured in the calendar were indeed among the best in
the world at the sport in which they compete.
Their use of expression through their beauty and creative
marketing techniques for a sport that is not well-known
throughout the world should be seen as a sign of ingenuity,
not a lack of class.
Just because something has not been done before does not
mean that it is something that should not be done in the
future.
It is actually quite admirable that these athletes were
willing to risk their reputation to do something that would
benefit their sport in the long run.
With tasteful pictures and informative captions that
describe who they are, the calendar will allow the curling
industry to become a more recognized sport.
If we continue to ignore the aspect of beauty in our
appreciation of athletes, then we will do nothing but cripple
the athlete.
We will also be crippling the sport they participate in from
capitalizing on a market that is vital to the generation of
revenue that the particular sport or athlete has the
potential to earn. The public should learn to accept it.
Contact Michael Habermen at pendulum@elon.edu or
278-7247
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