ecause the internet is such a gift
economy, we'll continue to follow links from our
friends. But we'll also develop meaningful shared
spaces for discussion, and we'll be able to see one
another there in the form of avatars. Both will happen.
Consensus will be both easier and harder. Visualization
of information will be the key development in the next
ten years, and it may help consensus emerge. But groups
will be tighter. - Susan Crawford, policy fellow
with the Center for Democracy & Technology and the
Yale Law School Information Society Project
hank heavens for cross-cutting
cleavages! Yes people may spend more time networking
with fellow
Republicans/Democrats/environmentalists/fundamentalist
Christians. But they'll also spend more time
networking with fellow Red Sox fans/Labrador
owners/amateur carpenters/Edith Wharton fans. And
anyone who has ever been part of an online community
knows how hard it is to prevent off-topic threads and
discussion. Politics will always pop up in for a that
are organized around trans-partisan lines, so it may be
that there are MORE opportunities for bridging as well
as bonding online. - Alexandra Samuel, Harvard
University/Cairns Project (New York Law
School)
suspect that people will be able to
effectively filter the information they are exposed to,
but I also think that people today are capable of
selectively perceiving the information they are
presented. I suspect that the move toward polarization
will be accompanied (and counterbalanced) by new forms
of public deliberation and exchange. - A. Halavais,
State University of New York at Buffalo
t is not the Internet that drives
polarization of the electorate. Rather, polarization
stems from the inability to find common ground when
values differ. Polarization in American society will
continue; the Internet will serve to abet this
tendency. - Jorge Reina Schement, Penn State
University
he first part of the prediction has been
established long before today - selective perception.
At the start of the 20th century, competing newspapers
had an acknowledged labor or a business or a political
point of view and it was typical for people to buy the
paper that reinforced their viewpoint. Nothing new
here. Make it "impossible" to develop
consensus? Doubtful. Compromise will survive. -
Benjamin M. Compaine, editor of "The Digital
Divide: Facing a Crisis or Creating a Myth?" and
coauthor of "Who Owns the Media?"
hat is "meaningful consensus"?
Did we ever have a "meaningful consensus" at
any point during the 19th century, when there was no
internet to speak of? - Fred Hapgood, Output
Ltd.
think there is enough diversity and
leakiness in conversations and personal networks that
alternative viewpoints will still be realized. -
Barry Wellman, University of Toronto
ell, we already have that (polarized
discourse) today, don't we? - Bill Eager,
internet expert
he only countervailing influence would
be for major publications to make it difficult to
receive totally customized feeds. That is, in order to
receive the New York Times editorial page webfeed, a
person would need to receive both David Brooks and Paul
Krugman - all or nothing. We are already seeing the
effects of polarization on cable TV viewership. During
the Democratic convention, CNN viewership was up;
during the Republican convention, Fox viewership was
up. As the blogosphere grows, it will be possible to
insulate oneself almost completely from opposing
viewpoints. I would ideally like to see a voluntary
"pairing" of opposing online publications
that would encourage people to expose themselves to
alternative - even abhorrent - viewpoints. How possible
is that? - Lois Ambash, Metaforix Inc.
his is the way most people run their
lives, Internet or no Internet. The Internet makes it
just as easy to get a quick overview of the political
landscape from all viewpoints as it does to filter out
opposing views. If you prefer to have your thinking go
unchallenged, you'll choose the Internet in the
latter manner; if you seek to widen discourse,
you'll use it to keep tabs on multiple viewpoints.
- Rose Vines, freelance tech journalist, Australian
PC User and Sydney Morning Herald
here will be so much information that
people will deal with it by filtering. It will be
possible to get whatever viewpoint is desired, and it
will be favored. - Ted Eytan, MD, Group Health
Cooperative
eans of integrating mass media
communications will evolve to make sure we keep a good
mix of materials. If you don't want to know the
news you don't read the paper or watch TV - for
some this will be true online as well. But there will
always be those who want to lead and together build
consensus for dealing with the problems of the day.
Just because we have the Internet, it doesn't mean
we will lose the silent masses out there. - Liz
Rykert, Metastrategies Inc.
his might be true for some, but many are
using and will use the Internet as an easy and harmless
way to explore differing points of view. Listservs and
online chat provide opportunities to interact and see
"conventional wisdom" challenged. With
newspapers publishing online, there will be greater
accessibility to opinion and greater opportunity to
interact with opinion writers. It is difficult to come
to the conclusion that the Internet will polarize
political discourse to the extent suggested. - Ezra
Miller, Ibex Consulting
f the right new services emerge, this
won't turn out to be the case. And I have faith
that the right services will emerge. - Gordon
Strause, Judy?s Book
eople welcome controlled dissent - they
want to know that there is another perspective out
there, and many pursue the opportunity to challenge
that perspective. Technology and the internet are a
facilitator for that. - Brian Reich, internet
strategist for Mindshare Interactive and editor of the
political blog campaignwebreview.com
conomic, social and political
developments, certainly in the UK suggest the opposite.
Individuals are becoming less partisan and less certain
in their views. Therefore, we may have citizens with a
miss-mash of views. What might be changing (and not
just because of technology) is the very nature of
politics. - Nigel Jackson, Bournemouth University,
UK
rankly, I think people like a good fight
over these issues. They can filter out these viewpoints
now, and they don't. I am not afraid of this. -
Arlene Morgan, Columbia School of Journalism
o some degree this is already happening
and the divisiveness of this election is proof that
Cass Sunstein is at least partially right. But as I
have argued in the Boston Review, I think he is
underestimating the range of different kinds of
affiliations people have and the degree to which
social, cultural, and recreational connections may be
more important to them than political alliances. The
result is that many alternative perspectives will get
through such filters because they will be part of other
kinds of conversations people are holding. - Harry
Jenkins, MIT
disagree with the "polarizing"
statement. One of the major benefits of the Internet is
access to a variety of different points of view and
sources of information. I think this will continue to
be a benefit of online communication. - Gary Kreps,
George Mason University
s internet users increasingly set
filters and personalize, there will be a backlash
fueling the rise in services and sites devoted to pure
serendipity. Many people will gravitate away from
detailed personalization in favor of the pleasure of
not knowing what's next. Those who read a daily
newspaper even though the same content is on the
internet for free often do so because they enjoy not
knowing what's on the next page. Editors will rise
in importance, as people realize that too much
personalization and individual search stifles
creativity and curiosity. At the broadest level, there
are exactly two ways to use and deploy content on the
Web. Most organizations put too much effort on one just
way: "Answer my question." While not spending
enough energy on the other: "Tell me
something." Too often the content that's
deployed on sites helps visitors solve only half of
their needs. The more obvious way to conceive of Web
site navigational design is to help users answer a
question. To illustrate this concept, consider one of
the Web's best-known sites, Google, which in its
purest form exists only to answer questions. With a
site or content product organized only around answering
questions, users must already know what they want
before proceeding. But people also need services or
sites to tell them something. Contrast Google with
another famous site, Drudge Report. It doesn?t answer
questions at all; rather, it tells visitors stuff they
didn't think to ask. Organizations will build sites
to encourage serendipity and browsing. - David M.
Scott, Fresh Spot Marketing and EContent
Magazine
f people just want to hear their own
point of view, they don't need to pay for an
Internet connection - they can just listen to
themselves and their likeminded friends at no cost.
- Elliot Chabot, senior systems analyst, House
Information Resources (U.S. House of
Representatives)
ncreased communication is unlikely to
produce narrower communication. Even those groups
against the mainstream generally discuss it, if only to
denounce it. More information will always be only a
click way. - William Stewart,
LivingInternet.com
his is basically the main finding of my
dissertation, so I'd have to take about 300 pages,
the conclusion of which can be found here:
http://www.nutball.com/dissertation/mains/Conclusion.html.
- Christine Boese, cyberculture researcher/CNN
Headline News
he Internet, as is true of cable or
satellite TV and print publications will continue to
include a mix of the highly specific and the more
general. People will still have broader views available
to them in the media they consume. - John B.
Mahaffie, Leading Futurists LLC
echnology doesn't polarize people;
personal, professional, and organizational conduct
polarizes people. The Internet will not substantially
affect the trend of hyper-hysteria already at work
today in politics. If anything, the Internet will
continue to provide alternative voices and outlets that
allows for a greater dissemination of ideas beyond the
increasingly radical and liberal mass media. I think
the lack of visionary leadership and personal character
is more responsible for our nation to find meaningful
consensus. No technology can cause or change that.
- Daniel Weiss, media analyst, Focus on the
Family
n fact, although we like to read
information from people who agree with us, the Internet
makes it even easier for us to seek out and read
opposing views. - Mike Weisman, Reclaim the
Media
t will be easier to learn about and
understand issues from different points of view, which
will enable people to make informed decisions about
political and social issues. This prediction also has
the misconception that we ''develop meaningful
consensus on public problems'' today. People
WILL choose when they want to filter out dissenting
opinions and when they want to understand other
viewpoints. - Lyle Kantrovich, usability expert,
Cargill/blogger
y 2014 people will acquire, through
interactive technologies, the ability to filter most
information they are exposed to, not just that which
arrives through Internet means. I'm not sure this
on its own will change anything. There is little
difference in the societal outcome in filtering by
choice and being restricted from exposure certain types
of information by mass media ownership concentration.
It returns to the notion that there are two types of
information consumers - those who actively seek it, and
those who are passively subjected to it. Consensus
building has more to do with promoting societal
principles of participation and the ideas that
diversity of opinion, critical thinking, and open
discussion are essential things to a healthy Democracy.
Those who learn that filtering is the best way to get
along will filter more effectively through interactive
choice. Those who learn that health, both mental and
societal, comes from open discourse and respect for a
diversity of opinion, will use the Internet as they do
now, as a tool to seek information that in some
instances can also be used enable dialogue. - Sam
Punnett, FAD Research
he 'Net should have the opposite
affect on ''most people.'' Sure, crazy
folk will find crazy folk. But the masses will use the
'Net for their first news and will go to trusted
sites for affirmation and/or information that they
seek. The level of political discourse should rise in
proportion to the penetration of the 'Net and the
availability of trusted sources. - B. Keith Fulton,
Verizon Communications
can't see how this would be possible
... the Internet is the ultimate free-speech printing
press. - Graham Lovelace, Lovelacemedia Ltd.,
UK
eople will be increasingly exposed to
alternate viewpoints. My personal experience is that
people are engaging in constructive, spirited dialogue
far more now that ever before as a result of the
Internet. Plus we are better informed and can check our
facts quickly and easily. - Peter W. Van Ness, Van
Ness Group
eople do this already, in print media
and television. Liberals don't watch Fox News.
Overlap in the subscriber lists of the American
Spectator and [insert liberal rag here] are small.
Reasoned discourse will continue to flow, but it
won't make headlines, any more than it does now.
Net result: no real increase in polarization traceable
to the Internet specifically. - Mike O'Brien,
The Aerospace Corporation
f current trends continue, then
fragmentation of the public sphere is one of the
biggest challenges that a democratic polity must face.
- Albrecht Hofheinz, University of Oslo
eople will turn to the Internet and be
led like sheep on how and what to think. - Tom
Egelhoff, smalltownmarketing.com
eople filter all the time. Fox News vs.
the BBC. Deleting some e-mail, reading other messages.
This is just another channel that enables filtering.
AND exposing oneself to broader views. Depends
who's doing it. - Rebecca Lieb,
Jupitermedia
t's already happening when people
buying one book on Amazon are given suggestions as to
what also to buy and the subjects are always related.
Similarly, websites and blogs attract like-minded
people and rarely link out to sites/blogs with a
different viewpoint. - Bornali Halder, World
Development Movement
believe people truly seek accurate
information, from whatever source. Filters will play a
role, but most will want as much information from all
viewpoints as possible. - Ted Christensen, Arizona
Board of Regents
any people will still check out
''mainstream'' media, and many will
still ignore it and/or interpret it eccentrically. But
that's always been the case. Centralized media
(like the big three TV networks) probably provided more
of an illusion of society-wide consensus to people near
the center of power than they did the real thing. The
only thing that may change is that people inside the
beltway believed that Walter Cronkite represented the
majority or the center, whereas they're now
realizing that Dan Rather is just another guy with a
point of view. - Tom Streeter, University of
Vermont
And the following are from predictors who
chose to remain anonymous: [Workplaces of respondents
whose reactions are listed below include USA Today,
Global Village, Microsoft, Internet2, Disney, Future of
Music Coalition, MoveOn.org, Michigan State University,
Harvard University, University of Illinois at Chicago,
Fordham University School of Law, Integrated Media
Association, National Center for Technology and Law,
Proteus Foundation, Discern LLC, Indiana University,
Northwestern University, University of East Anglia, MIT
Media Lab, IBM, Education Development Center, Avenue
A/Razorfish, Progressive Policy Institute, AT&T,
Gartner, Yankelovich, General Motors Corporation,
Centers for Disease Control, FCC, Congressional
Management Foundation and
others.]
I still think there is a good chance that the center
will hold. People have a lot in common with each
other.
Are you kidding? The internet is the greatest thing
that has ever happened to expand the number of voices
that need to be heard.
I don't know if it makes it impossible but it has
contributed greatly to the phenomenon of the divided
nation.
A subclass that spans political
and ideological divides may arise, one that encourages
people to question what they're being told.
I believe that people realize - or will realize - that
diversity is needed for a good decision making process.
I think the notion that consensus, or common good, is
the goal will give way to enlightened self-interest.
That is all that can be expected, it also is all that
is needed. The polarization is independent of the
internet.
I believe the internet will allow for exactly the
opposite - less censorship and more diverse range of
information sharing.
Filtering happens in the print world and it happens in
the internet world. Even if technology makes it easier
... I do not think increased use of filtering will
polarize discourse.
The internet will amplify existing tendencies for both
expansive and narrow viewpoints. The way we reach
consensus will need to adapt.
I may be an optimist, but I do observe that people of
various convictions actually seek information. There
are zealots, but they are not a majority.
People tend to consume the media - whether the Web or
print or TV - that agrees with their personal point of
view. I don't believe you can attribute the
Web's filtering capabilities as the cause. When you
choose any information, you filter.
I do expect polarization to be increased by the
expansion of more narrowly defined/targeted information
flows.
People prefer to operate in their cultural comfort
zone ingrained from a very young age.
People will lose the ability or desire to consider the
potential validity of another point of view. The
outcomes of this could destroy the ability of any
democracy to function. Democracy demands a certain
respect for the loyal opposition.
Most people will not understand the bias and filtering
capabilities of technology and will not be able to
affirmatively choose filters. Information will still be
filter, but more likely in ways that are surreptitious
and insidious.
Here the problem is with "most people."
"Most people" do filter information to reduce
the quantity of information that challenges them and
increases the flow of information that supports their
world view. But I do not see that the Internet will
exacerbate this trend.
I hope not and in fact believe just the
opposite.
Human nature as it is, people are likely to use the
technology to do this. Whether the second sentence
comes true or not depends upon what other discourse
takes place in their lives - television, the workplace,
etc. I am not too concerned about this
possibility.
The large center of people are not polarized highly in
their politics and are open to different perspectives.
Polarized people of the right and left, though, are
likely to become more polarized.
People already do this with other media - what books
and newspapers they read, the radio shows they listen
to, the television shows they watch. The Internet is no
different.
Most people do not use even the most basic filters!
Most people do not belong to what we Brits call the
chattering classes, but to the working classes and the
working classes derive their information from
well-established channels, which set a definite bias,
but do not create extreme opinions.
I'm a progressive politically, but I wound up
reading the Instapundit (pro-war) blog every day, and
supported the war. The net lets you believe what you
want to believe, and have it reinforced by fellow
believers.
Information overload, and invasion of the personal
desktop, occurs more and more and yes, I believe we
will filter. Every spam message, troll on a listserv,
and commercial message invades our personal computer
space. I think we will fight to have that back using
whatever filtering we can. Will we cut out political
and social discussion? How many people listen to them
now? Those who filter now, will filter then. I
don't see that debate will be any more or less
polarized that before. It may just be more visible on
Internet discussions.
The second proposition doesn't necessarily follow
from the first. I suspect that exposure to challenging
views, as in the current mass media that tend to
exaggerate them, has a polarizing effect. Ignorance
could engender tolerance, conversely. I agree with the
first statement, however.
I think most people will know more about different
points of view than they did in 1994.
In the U.S. we will have more enlightened individuals
- those who will have grown up using the Internet and
being able to better discern truth from fiction,
political rhetoric from fact.
I think by 2014, citizens will use the Internet to
investigate issues on their own, leading perhaps to a
unified base of facts on which to formulate their own
judgments.
Sunstein is wrong! Online discussion is not as
polarised as what Wilhelm, Davis, etc. made out (see
Stromer-Galley, Wright, etc.). What is needed is
efficient online mediation - see Hansard Society,
etc.
I would like to think that the opposite will happen -
that because information is so easy to get and
accessing information becomes more private (the
neighbors won't see you buying alternative press at
the local shops) that people could actually access more
diverse opinions. This probably won't happen. But I
think that email might help, because people are often
sending friends and family links to articles and
information that the recipient would not necessarily
seek out on their own.
This is always a popular prediction, but I don't
see that happening any more than it does now (a)
because I'm not sure most people are so terribly
frightened of views that differ from there, and (b)
actually filtering in information on the basis of
content is very difficult, especially if people set out
to subvert said filtering.
I agree with the first sentence. However, I think that
television, and to a lesser extent print publications,
will continue to play a major role in shaping
consensus, as will social institutions such as clubs,
political parties, and churches.
Currently, people watch programs or read publications
that meet their viewpoint but they are still aware of
opposing issues. I don't think this dynamic will
change.
Highly unlikely, in part because most Internet users
won't be sophisticated and/or interested enough to
set their preferences so narrowly.
There will be freedom of speech on the Internet that
cannot be suppressed in a free country. Alternative
sources of information, web bloggers, Instant Messaging
devices and other Internet tools are too numerous to
censor.
Unfortunately, it does seem that people are signing up
for ''email alerts'' and such from
media that reflect their own biases. However, the
general media (cable stations, newspapers, etc.) is
also moving to putting a stake in the ground that pegs
them publicly to a specifically
''right'' or ''left,''
liberal or conservative, orientation to reporting.
Internet filters just exaggerate the effect of
this.
This is the way we have always used newspapers,
television and radio, and mass media generally. Do we
think the Internet is in some way different, or that
its network effects amplify the problem?
Think this could but might not necessarily happen.
We're already seeing fragmenting and segmenting in
media usage and the way media is sold and distributed.
Combined with there just being so much info out there,
and ease of connecting with like-minded people, can see
many people finding it easiest to read or participate
what interests them, while tuning out of what
doesn't.
As the trends predicted by both George Orwell in 1984
and A. Huxley in "Brave New World" and
Herbert Marcuse in "One-Dimensional Man"
continue to emerge, people will increasingly get
sanitized propaganda-cum-news. Again, this is a
function of social relations, not technology.
People will increasingly encounter more diverse views
by using the Internet.
This accepts the western bipolar view of the world,
where issues are divided between the resolutions A or
Not A. But of course, that is not the way the world
works. Issues are dynamic and interrelated. Resolutions
are complex. Shifts in small paradigms follow chaos
theory and result in dramatic shifts in resolutions and
situations. So great will the information exchange
become that isolationism will be all but impossible.
Why, some nit may ask a survey limited to predictions
about the future, and get back answers about Karl Marx,
Plato and theories of society and alienation.
A lot of people probably will, but I have enough faith
in the American people to believe that they will want
to occasionally encounter different viewpoints. I also
think that since people use the Internet based on their
personal interests - which may or may not include
political and social issues - they will encounter
different viewpoints in the course of their Internet
use, even if they are filtering according to their
interests. In other words, I don't think
people's interests always fall along political
lines.
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