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Identity Standards :: Colors

Core Colors

Maroon (Pantone 202) and gold (Pantone 1245) are Elon’s core colors. Below is a guide for creating these colors across various media.

  Maroon Gold
For printSpot Color
Pantone 202

Process Colors
(CMYK)

Cyan = 0
Magenta = 100
Yellow = 61
Black (K) = 43
Spot Color
Pantone 1245

Process Colors
(CMYK)

Cyan = 0
Magenta = 28
Yellow = 100
Black (K) = 18
For WebHEX
#98002e
HEX
#d59f0f
For screenRGB
Red = 152
Green = 0
Blue = 46
RGB
Red = 213
Green = 159
Blue = 15


Additional Colors

Some programs, especially official ceremonial publications, use a metallic spot color (Pantone 871) instead of Pantone 1245 for the graphic element of the university’s primary and secondary signatures.

Other additional colors include darker maroon and gold colors for use in 4-color publications as accent or shadow colors.

  Metalic
gold
Accent
maroon
Accent
gold
For printSpot Color
Pantone 871

Process
Colors
(CMYK)

Cyan = 20
Magenta = 25
Yellow = 60
Black (K) = 25
 
 

Process
Colors
(CMYK)

Cyan = 0
Magenta = 100
Yellow = 61
Black (K) = 70
 
 

Process
Colors
(CMYK)

Cyan = 0
Magenta = 28
Yellow = 100
Black (K) = 45
For WebHEX
#a39161
HEX
#660000
HEX
#9c7501
For screenRGB
Red = 163
Green = 145
Blue = 97
RGB
Red = 103
Green = 0
Blue = 20
RGB
Red = 156
Green = 117
Blue = 1