Identity Standards :: Typefaces

Typography do & don't

Do
use clean and classic type.

Don’t
use fonts that are overly stylized.

Do
use bold and italic styles sparingly.

Don’t
use body type with drop shadows.

Do
whenever possible, use lowercase figures (numbers) with lowercase text and titling figures (uppercase numbers) with all caps.

Don’t
use excessive tracking or manually modify the horizontal scale of type.