MKT*4250A Digital Marketing
Smaraki Mohanty

Num. Service Hours Required:  20

Description of Desired Service:
This course aims to provide students with insight on how modern industry is adopting new emerging media and technology as marketing tools. In this course, many innovative and evolutionary technologies/media will be introduced, such as blogs, mobile media, in-game advertising, virtual reality, hologram, touchscreen, social media, information kiosk in retail setting, including evolved formats of traditional media (e.g., digital outdoor media).