MKT*414*A (87459) Marketing Research
Timothy Norvell

Num. Service Hours Required:  40

Description of Desired Service:
This course provides an introduction to the different methods of marketing research and the application of those methods to real problems. This is a highly applied course; students will learn by conducting marketing research, not just by reading about it. Students will get "hands on" experience by developing a research program, collecting and analyzing data, reporting and presenting results, and making final strategic recommendations