MKT*3110*C SL: Principles of Marketing
Chris Nelson
Num. Service Hours Required:
40
Description of Desired Service:
This study of the marketing and distribution of goods and services includes buyer behavior, the marketing functions, commodity and industrial markets, merchandising considerations, price policies and governmental regulation of competition. Prerequisite: ECO 1110. Sophomore standing required. Course credit not given for both BUS 3040 and MKT 3110.