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Current members
of the Elon University School of Communications Advisory Board and
a number of guests and visitors attended the annual spring meeting
recently. The event was set to coincide with the April 8 appearance
at Elon by legendary broadcaster Walter Cronkite and presidential
adviser David Gergen, who interviewed Cronkite in Koury Center.
 Among
the Advisory Board group were Mary Beth Marklein, the higher-education
reporter for USA Today, and a number of leaders of state and national
communications organizations.
Select board
members presented seminars April 9, during two "Professional
Day" sessions set aside for School of Communications students.
No classes were held that morning, instead, students were expected
to attend the seminars.
The seminar titles and presenters were:
First Session
"Media
Convergence and Media General," Graham Woodlief, President
of the Publishing Division, Media General Inc., Richmond.
"Why
Diversity and Ownership of Media Is Important,"
Jim Winston, Executive Director and General Counsel, National Association
of Black Owned Broadcasters, Washington (McEwen 004)
"Adventures
in PR and Newsrooms," Mary Straub, Elon University Trustee
and former Pendulum editor, Virginia.
"Communications
Surrounding the War in Iraq," Joe Gleason, Managing Director
of Manning Selvage & Lee PR firm, Washington.
"How
To Land a First Job in a Better Market Than You Might Be Qualified
For," Ken White, News Director at Fox 18 TV, Charlotte.
 "A
Brainstorming Session with a USA Today Reporter," Mary
Beth Marklein, Higher Education Reporter for USA Today, Washington.
"Branding
in the Age of Wal-Mart," Holly Stewart, Senior Marketing
Communications Manager, VF Jeanswear, Greensboro.
"Communication
Careers in the Corporate, Agency and Non-Profit Worlds,"
Ellen Hartman, President of Weber Shandwick PR film, Atlanta.
"Getting
to Your Dream: The Good and the Bad," Angel Hawthorne,
Director of Programming for HGTV cable, Knoxville.
"Community
Relations as a PR Discipline," Bill Warren, Vice President
for Public Affairs and Community Relations, Walt Disney World, Florida.
"Finding
the Local Angle for National and International News," Darren
Richards, News Director at CBS affiliate WFMY-TV in the Triad.
Second
Session
"Media
Convergence and Media General," Graham Woodlief, President
of the Publishing Division, Media General Inc., Richmond.
"Why
Diversity and Ownership of Media Is Important," Jim Winston,
Executive Director and General Counsel, National Association of
Black Owned Broadcasters, Washington.
"The
Evolving World of Radio," Rick Jackson, President of the
North Carolina Association of Broadcasters, Charlotte.
"Communications
Surrounding the War in Iraq," Joe Gleason, Managing Director
of Manning Selvage & Lee PR firm, Washington.
"How
To Land a First Job in a Better Market Than You Might Be Qualified
For," Ken White, News Director at Fox 18 TV, Charlotte.
"A
Brainstorming Session with a USA Today Reporter," Mary
Beth Marklein, Higher Education Reporter for USA Today, Washington.
"Branding
in the Age of Wal-Mart," Holly Stewart, Senior Marketing
Communications Manager, VF Jeanswear, Greensboro.
"Communication
Careers in the Corporate, Agency and Non-Profit World,"
Ellen Hartman, President of Weber Shandwick PR film, Atlanta.
"Where
the Shows You Watch on Network and Cable TV Come From,"
Angel Hawthorne, Director of Programming for HGTV cable, Knoxville.
"Issues
Management in Corporate Communications," Bill Warren, Vice
President for Public Affairs and Community Relations, Walt Disney
World, Florida.
"Shock
and Awe: Media Coverage of the Iraq War," Don Bolden, Editor
Emeritus of the Burlington Times-News and chair of the Advisory
Board.
"Finding
the Local Angle for National and International News," Darren
Richards, News Director at CBS affiliate WFMY-TV in the Triad.
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