iMedia Curriculum

The iMedia program involves an intensive curriculum designed for students to complete within 10 months because of the rapidly changing world of interactive media. Courses begin in late July or early August. In the fall, students take a broad range of courses in theory and production and are able to narrow their focus in the spring. All students will spend one week on a study abroad trip during the winter. Graduation is in May.

Foundation Courses

The iMedia program is open to students with an undergraduate degree in all disciplines. Those who have not completed undergraduate courses in media writing and in media law and ethics are required to successfully complete seminars in these two content areas unless they can prove extensive professional media experience that the School of Communications determines warrants a waiver. The seminars are provided by the School of Communications the week before the program begins and are included in tuition.

Required Courses (9 courses, 28 credit hours)

August Term

IME 620: Digital Media Workshop

Fall Term

  • IME 630: Theory and Audience Analysis in an Interactive Age
  • IME 640: Interactive Writing & Design
  • IME 650: Producing Interactive Media
  • IME 660: Interactive Media Strategies
  • IME 665: Visual Aesthetics

Winter Term

IME 670: Interactive Project for the Public Good

Spring Term

IME 690: Interactive Media Capstone

Elective Courses (choose three)

(Representative list only; others will be added as needed)

  • IME 661: Intellectual Property Law
  • IME 662: Multimedia Storytelling
  • IME 663: Virtual Environments
  • IME 664: Public Opinion through New Media
  • IME 666: Interactive Media Management and Economics
  • IME 667: Application Development
  • IME 668: Special Topics in Interactivity
  • IME 669: Professional Apprenticeship
  • IME 672: SEO, Analytics and Social Media
  • IME 673: Data Mining & Visualization
  • IME 674: Digital Brand Communications