iMedia Curriculum

The iMedia program involves an intensive curriculum designed for students to complete within 10 months because of the rapidly changing world of interactive media. Students take courses beginning in late July or early August. In the fall, students take a broad range of courses in theory and production and are able to narrow their focus in the spring. All students complete a Winter Term course. Graduation is in May.

Foundation Courses

The iMedia program is open to students with an undergraduate degree in all disciplines. Those who have not completed undergraduate courses in media writing and in media law and ethics are required to successfully complete seminars in these two content areas unless they can prove extensive professional media experience that the School of Communications determines warrants a waiver. The seminars are provided by the School of Communications the week before the program begins and are included in tuition.

Required Courses (9 courses, 28 credit hours)

August Term

COM 520: Digital Media Workshop

Fall Term

  • COM 525: Digital Video Production
  • COM 530: Theory and Audience Analysis in an Interactive Age
  • COM 540: Interactive Design
  • COM 550: Producing Interactive Media
  • COM 560: Interactive Media Strategies
  • COM 565: Visual Aesthetics

Winter Term

COM 570: Interactive Project for the Public Good

Spring Term

COM 590: Interactive Media Capstone

Elective Courses (choose three)

(Representative list only; others will be added as needed)

  • COM 561: Intellectual Property Law
  • COM 562: Multimedia Storytelling
  • COM 563: Virtual Environments
  • COM 564: Public Opinion through New Media
  • COM 566: Interactive Media Management and Economics
  • COM 567: Application Development
  • COM 568: Special Topics in Interactivity
  • COM 569: Professional Apprenticeship
  • COM 572: SEO, Analytics and Social Media
  • COM 573: Data mining and Visualization
  • COM 574: Digital Brand Communications