This post is featured in the NC Local newsletter for June 9, which also includes links to a handout and video recording of last week’s Census coverage prep session, and information on a campaign finance tool and training via the NC Open Government Coalition and the Open Raleigh Brigade of Code for America. Sign up to get NC Local delivered to your inbox every Wednesday.
The newsletter called NC Local launched three years ago with a simple aim: I wanted others to hear about the experiments, successes, and amazingly committed people I was encountering all over North Carolina as a journalism adviser for a foundation called Democracy Fund.
I figured I’d wind the newsletter down if there weren’t enough readers or when I ran out of things to write about. Neither happened: NC Local keeps adding subscribers and has blossomed as Ryan Tuck took it over in 2019 and Eric Frederick came on as its editor in 2020.
My role shifted, too, and in June 2020 I came on as the interim leader of a new entity called the NC Local News Workshop, housed at the Elon University School of Communications, which took a major step forward last week when Shannan Bowen arrived as executive director. Our state is lucky to have her in this job: More on Shannan in a minute, but first I want to tell a little more of that story of local news transformation in North Carolina, and why it both excites me and leaves me worried.
North Carolina is home to groundbreaking research on the local news crisis (really a civic crisis), and we’ve drawn national notice for the collaboration, scholarship, new voices, and new approaches taking root here. As a NC Local reader, you’re in on this storyline and read about the players, their problems and successes each week.
Yet you also read here about the big challenges for local news everywhere as a sustainable enterprise: How to find and reach readers and viewers (who have so many choices); how to represent and serve people and communities (Black, Latino, blue collar) who have been poorly served by news in the past; what funding model is right, and how to find revenue in any model; how to deal with anti-press hostility and support journalists; how to counter misinformation and disinformation; how to earn credibility in a cynical media environment.
These are wicked problems, and I’ve been encouraged when people and organizations come together to take them on, in partnerships or more broadly. That’s part of the Workshop’s mission: To bring people together, and to provide resources that serve more than one entity.