This week, the newsletter features my friend and mentor Melanie Sill, creator of this newsletter and the founding interim executive director of its home, the NC Local News Workshop. Check out the full NC Local newsletter from Sept. 8 for more from Melanie. Sign up to get NC Local in your inbox every Wednesday.
By Eric Frederick, NC Local Newsletter Editor
How can North Carolina local news organizations engage and serve people they have long overlooked or undervalued — including Black, Indigenous and people of color (BIPOC) residents, and others who’ve been marginalized by media organizations’ culture and practices as well as in news coverage?
For nearly a year, six media partners and the NC Local News Workshop at Elon University have been working (individually and collectively) to make long-delayed progress on that complex question, brought together in a pilot program called the NC Media Equity Project.
The project was launched in the fall of 2020 by the Local News Workshop, which had just started up at the Elon School of Communications, inspired by national conversations and calls to action on addressing racism and inequity in journalism and media. Workshop leaders built the project in partnership with a half-dozen North Carolina outlets that had identified the need for change as urgent and were committing significant resources to DEI work (diversity, equity and inclusion).
While they represent different approaches to informing North Carolina, some of the outlets voiced similar goals and struggles — and, like much of the state’s media, were predominantly white in their staff makeup, coverage and audience. They recognized historic gaps and challenges in serving an increasingly diverse state, made more urgent in 2020 after the murder of George Floyd, the impact of the Black Lives Matter movement and other events sparked new recognition of racism’s role in ongoing inequity — including in media.
We wondered: Could collaboration on DEI yield the kind of learning and broader gain we’ve seen from other kinds of collaborative projects in media?