Update: NC Media Equity Project

This week, the newsletter features my friend and mentor Melanie Sill, creator of this newsletter and the founding interim executive director of its home, the NC Local News Workshop. Check out the full NC Local newsletter from Sept. 8 for more from Melanie. Sign up to get NC Local in your inbox every Wednesday.

By Eric Frederick, NC Local Newsletter Editor

How can North Carolina local news organizations engage and serve people they have long overlooked or undervalued — including Black, Indigenous and people of color (BIPOC) residents, and others who’ve been marginalized by media organizations’ culture and practices as well as in news coverage?

Melanie Sill
Melanie Sill

For nearly a year, six media partners and the NC Local News Workshop at Elon University have been working (individually and collectively) to make long-delayed progress on that complex question, brought together in a pilot program called the NC Media Equity Project.

The project was launched in the fall of 2020 by the Local News Workshop, which had just started up at the Elon School of Communications, inspired by national conversations and calls to action on addressing racism and inequity in journalism and media. Workshop leaders built the project in partnership with a half-dozen North Carolina outlets that had identified the need for change as urgent and were committing significant resources to DEI work (diversity, equity and inclusion).

While they represent different approaches to informing North Carolina, some of the outlets voiced similar goals and struggles — and, like much of the state’s media, were predominantly white in their staff makeup, coverage and audience. They recognized historic gaps and challenges in serving an increasingly diverse state, made more urgent in 2020 after the murder of George Floyd, the impact of the Black Lives Matter movement and other events sparked new recognition of racism’s role in ongoing inequity — including in media.

We wondered: Could collaboration on DEI yield the kind of learning and broader gain we’ve seen from other kinds of collaborative projects in media?

Read moreUpdate: NC Media Equity Project

Categories DEI

NC Local for Feb. 17: Why source diversity is essential

By Eric Frederick, NC Local newsletter editor

[Also in the Feb. 17 edition: Two new wins for public records access, McClatchy sets new minimum salary for journalists, a new editor for the Sanford Herald, and shoutouts to the Chatham News + Record, NC Health News, Carolina Public Press and others. Sign up to get NC Local in your inbox each week]

You can’t cover a community unless you understand it — and that means listening to its people, and to the people who represent it. And that means diversifying your sources.

Melba NewsomeMelba Newsomean independent journalist in Charlotte,has focused for the past year on helping us do that, in her work as a Reynolds Journalism Institute fellow. In this Nieman Reports piece, she talks about the barriers we must overcome. They include media distrust among many Black people — and a reluctance by experts of color to be “used” as token representatives in reporting, or to hand over the fruits of a lifetime of hard work when its “moment” arrives. One academic told her:

‘We’ve been toiling in this vineyard for decades trying to get somebody to pay attention to social justice and these systemic racism issues, but no one cared. Now that it’s a hot topic, you want to come in, pick my brain, and get the benefit of all my hard work for free. No, thanks.’

There’s also, of course, news outlets’ lack of real engagement with communities of color — including the tendency to parachute into a crisis, do a deadline story about a single day in the life of a community … and walk away.

Newsome talks in the piece about four ways to start breaking down those barriers: Redefine who is an expert … lay the groundwork before it’s needed … explain the reporting process … and practice cultural competence. Read more of her advice

As part of her fellowship, Newsome led a survey of journalists about diversity sourcing to help her understand what they’re doing and what they need, and she’s building a training program to help them address the challenge. She’ll go over that curriculum with her media partners — WFAE, The Charlotte Observer and North Carolina Health News — train their newsrooms in it, and then make it available to anyone.

It was my pleasure to chat with Newsome the other day about all of this. Some highlights:

How did this become a passion for you?

I grew increasingly frustrated with the narrowness of the coverage. Every story about Black people shouldn’t be about crime, and every story about Latinos shouldn’t be about immigration. That fails to cover the full spectrum of who we are. 

 People of color are mostly covered when in crisis. …. But we remodel our houses, have book clubs, are sports fans, put our kids in Kumon, and love to cook, too. Also, unless the story is about issues specific to people of color, expert voices are overwhelmingly white. And sometimes even when the story is about Black people, the experts quoted are also white! There are Black epidemiologists, etc., but they are only quoted when the story is about Black people and COVID. Hell, one of the chief vaccine researchers who’s been at Fauci’s side is a young Black North Carolina woman [Kizzmekia Corbett, a Hurdle Mills native who grew up in Hillsborough and earned a doctorate at UNC-Chapel Hill].

Read moreNC Local for Feb. 17: Why source diversity is essential

NC Local deep dive: Pushing for tools and equity in ‘unpublishing’ news content

By Eric Frederick, NC Local newsletter editor

Deborah Dwyer is a former reporter and communications Deborah Dwyerprofessional in her home state, Tennessee, who’s now a Ph.D candidate at UNC-Chapel Hill. Her newlywed husband is in Durham, but she’s temporarily living in Columbia, MO, as a 2020-2021 Reynolds Journalism Institute fellow, studying the “ethics and practicalities of unpublishing” — the focus of her research at UNC.

Her mission and passion are to create tools and collect best practices to make unpublishing — removing old factual content, by request, to restore the subject’s reputation — more manageable and fair.

In the digital age, crime reporting means that some people who make minor mistakes, or have their charges dropped or reduced, or who redeem themselves, or who might be found innocent, can still be forever “guilty by Google,” as Dwyer puts it.

But there are many arguments against unpublishing: Factual reporting is an accurate reflection of history. Information that was true when it was reported should not be removed or altered. Doing so can erode trust with the audiience, and arbitrarily alter our only record of past events. And there are alternatives, such as addendums that update and/or clarify; writing and linking to a follow-up story that updates the reporting; or removing the story from a search engine’s cache but preserving it. 

I talked with Dwyer to find out more about the challenges and possible solutions. Her key points are distilled in my NC Local newsletter of Feb. 10, 2021; a fuller account of our conversation, lightly edited for clarity and length, is below.

Read moreNC Local deep dive: Pushing for tools and equity in ‘unpublishing’ news content

Announcing the NC Media Equity Project: 6 partners join NC Local News Workshop

(Originally posted Jan. 25 on Elon University’s Today at Elon website)

Six leading North Carolina media organizations have joined the NC Local News Workshop at Elon University in a pilot project aiming to advance diversity, equity and inclusion in news and public affairs information for the state’s residents.

The NC Media Equity Project will include: ABC11/WTVD-TV in the Raleigh-Durham area; statewide education policy and news outlet EducationNC; North Carolina’s two largest newspapers (McClatchy’s Charlotte Observer and The News & Observer/Herald-Sun); statewide public television network PBS North Carolina (formerly UNC-TV); and WFAE, Charlotte’s NPR News Station.

The project focuses on joining the participating media organizations as a learning cohort and support network for their efforts to better represent, include and serve North Carolina residents who are Black, Native American, Latino, or LGBTQ, and other stakeholders who have lacked representation or agency in media.

It grew out of national and local conversations in the summer of 2020, as the Black Lives Matter movement and a series of other events brought new scrutiny to inequity and representation gaps within media organizations as well as in their content and coverage.

Read moreAnnouncing the NC Media Equity Project: 6 partners join NC Local News Workshop