Check out the full NC Local newsletter from March 10, including a preview of the NC Open Government Coalition’s 2021 Sunshine Day program, leadership transitions at The Daily Tar Heel and Scalawag, job opportunities and some recent standout local journalism
By Eric Frederick, NC Local newsletter editor
Pacing his apartment as the pandemic got real last spring, Kyle Villemain recalls, he thought a lot about something he’d long considered — that local media needed “to go deep on North Carolina.” As long days of rumination passed, he decided he’d have a go at it himself.
Nine months of intense conversation with media and thought leaders led to The Assembly, launched last month as a statewide digital magazine and billed as a place “for stories that aren’t being told — and for those that deserve a deeper look” and one “focused on deep long-form reporting and smart ideas writing.”
After growing up in Carrboro and graduating from UNC in 2015, Villemain, 28, was deputy finance director for a congressional campaign in New Hampshire and then worked as a speechwriter for UNC chancellor Carol Folt and UNC system president Margaret Spellings. After Spellings left UNC in early 2019, Villemain wrote speeches as a freelancer while contemplating what he saw lacking in the state’s news and information landscape.
What he saw, he told me, was a lot of good work but also “how much is going on underneath the surface and how much, if you’re not in the room, you’re not quite privy to what’s happening — and we need more journalism that tries to put people into the room.”
The goal, he says in his introductory piece on the Assembly site, is to redirect some of North Carolinians’ attention to a serious dialogue about the state’s politics, education, media, environment, business and arts. He says he’s emphasizing diversity — in political voices and in the backgrounds of the freelance writers and creatives who will do the work. The name, he says, is “a reference to the act of assembling a state through its disparate parts: people, ideas, and institutions.”
Villemain told me he plans to roll out five to seven long-form stories per month and several more short-form pieces — what he calls “smart ideas writing.” Long-form topics so far include the motivations of state Senate leader Phil Berger, Cecil Staton’s ill-fated tenure as ECU chancellor, and the “historical erasure” of the Black experience in Tarboro and Edgecombe County. There’s also a twice-weekly newsletter.
The Assembly is a C corporation, supported for now by subscribers (as little as $3 a month) and investors. Non-subscribers can read one free story per month. Advertising will play a small role, Villemain told me.
The Assembly is featured in today’s NC Local newsletter. Here’s more of our conversation, edited for length and clarity: