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By Eric Frederick, NC Local Newsletter Editor
A Florida native, Owen Wiskirchen came to the Triangle in late 2018 with her husband and baby son from California, where she had been an editor and social media leader with the USA TODAY network. She also packed a vision born years earlier when she was editor of a magazine aimed at readers 25 to 34 in Des Moines, Iowa. She often pondered what people needed to manage their lives better — and what that would look like if it were built from the ground up, without any legacy-media baggage.
In April 2019, she launched Raleigh Convergence — a hyperlocal, newsletter-first media company providing news and information that was meant to be relevant to daily lives, connective, representative, participatory, healthy and actionable. She chose the newsletter platform, she told me, because it’s “a way to start and end a news experience with prioritization, versus the infinite scroll of social media or 24/7 news cycle.” It soon grew to three editions a week.
As editor and publisher, she saw the newsletter as the hub of her endeavor, with a website and other offerings — including a portal and ambassador program for area newcomers called The New Neighbor Project and a platform for community storytellers called Converging Stories — as spokes, all optimized to meet readers’ needs.