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By Eric Frederick, NC Local Newsletter Editor
I recently got to chat with Antionette Kerr, co-founder with Kassaundra Lockhart of Davidson Local, a free, ad-supported, hyperlocal digital news site in Davidson County.
Davidson Local is a subsidiary of Bold & Bright Media, Kerr’s multimedia publishing company. The news site was launched in 2021 in partnership with Magic Mile Media, a Kinston-based marketing firm led by BJ Murphy that had launched another hyperlocal site in 2018, Neuse News, to cover Kinston and Lenoir County. Both sites provide local news and opinion, investigations and coverage of culture, education and health news.
Kerr worked for more than a decade in the nonprofit world before leaving to pursue writing and publishing as a career. She co-wrote a guide titled Modern Media Relations for Nonprofits and worked as The North Carolina/Tennessee producer for radio with The Public News Service. She’s a board member, director and consultant for multiple nonprofit agencies and has provided training through Women AdvaNCe, The Chronicle of Philanthropy, The National Council of Nonprofits, Nonprofit Marketing Guide and The Nonprofit Academy.