NC Local for Jan. 27: Survive and advance

By Eric Frederick, NC Local newsletter editor

[Also in the Jan. 20 edition: Postal service worries for community newspapers, six NC media orgs join the NC Media Equity Project, a new director for Duke’s DeWitt Wallace Center, and a raft of job and grant) opportunities. Sign up to get NC Local in your inbox each week]

One theme of the conversation at the NC Local News Summit on Jan. 13 was Brothers Gibb basic: Stayin’ alive. Fran Scarlett of INN summed it up: Journalism is the mission, but “you have to be sustainable to get to do the journalism.”

The good news: Resources are out there to help. Below are my takeaways from two more of the speakers at the summit (the full event video is here):

DIVERSITY IN EVERYTHING (INCLUDING FUNDING)

Fran Scarlett, chief knowledge officer and business strategy coach at the Institute for Nonprofit News:

Scarlett’s mission from her base in Wilmington is to move us away from thinking only about the journalism and to get us to think about survival as well. She sees news nonprofits diversifying their sustenance with “earned revenue” — sponsorships, advertising and events — and becoming less dependent on foundations. She sees collaborations growing not just in news but in fundraising. And she sees newsrooms moving beyond the idea that hiring is the only place to think about diversity.

Read moreNC Local for Jan. 27: Survive and advance