Check out the full NC Local newsletter from April 7, with a deeper look at the NC Press Association’s support for more transparency in public employee personnel records, and the story behind Andrew Carter’s Roy Williams piece for The News & Observer. Sign up to get NC Local in your inbox weekly.
By Eric Frederick, NC Local newsletter editor
Product thinkers are essential to building sustainable journalism. They bridge all of the working parts of a news organization — linking reader needs with the means to their fulfillment; connecting the ethics of good journalism with audience strategy, tech tools and smart business models.
Hundreds of the best product thinkers have founded a global community to share support, ideas and practice among the folks working to build a sustainable future for news. Shannan Bowen of Wilmington, who has been a reporter, editor and instructor and is one of the smartest strategists I know, is the director of product engagement and strategy at McClatchy. She was on the steering committee that founded the community, and I asked her to tell us more:
“You don’t have to have a product title to be a product thinker.” That’s the slogan a group of industry colleagues and I used for the past two years as we brainstormed, planned and created a professional association for people working in roles that shape our journalism products. The association, which launched with its inaugural summit last week, is called the News Product Alliance.