Latino and English-language media and community leaders share lessons and challenges in producing journalism by, for, and about Spanish-speaking NC, where the pandemic hit early and hard
By Marco Quiroz-Gutierrez
Paola Jaramillo and Walter Gómez have spent several years building the digital Spanish-language news site Enlace Latino NC, and when COVID-19 hit, they knew they needed to do more than just report stories to serve their audience.
Enlace Latino, based in the Triangle, is engaging Latinos during the pandemic by going beyond reporting to learn what its audience wants to know about. Enlace’s WhatsApp group, where the founders listen and interact with their audience, has grown to 800 people from 50 when it first launched.
Jaramillo and Gómez were among more than 30 representatives from the English and Spanish-language media, along with leaders of organizations serving Latiino residents, who attended the NC Local News Workshop’s first knowledge-sharing gathering, held Aug. 5 via Zoom: “What are we learning from covering COVID-19 for NC’s Spanish speakers?”
The attendees discussed what is missing from COVID-19 coverage for and about Latino residents, and how information about the pandemic should be disseminated to this group, which has the highest portion of COVID-19 cases in North Carolina. Many reported extra efforts to deliver information, and big challenges in doing so — including finding funding to pay for reporting.