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Michael Rodriguez

Assistant Professor of Marketing
Koury Business Center 304
2075 Campus Box
Elon, NC 27244
mrodriguez4@elon.edu (336) 278-5942

Brief Biography

Michael Rodriguez teaches Professional Selling, Principles of Marketing and Customer Relationship Management courses. He earned his Ph.D. in Technology Management from Stevens Institute of Technology, where he won Most Outstanding Dissertation Award in 2009. His research interests include Customer Relationship Management, Sales Leadership and Sales Management. Dr. Rodriguez has been published in the Journal of Selling and Major Account Management and International Journal of Innovation and Business Research. He has also developed and facilitated sales training programs for corporate clients. Prior to joining Elon, Dr. Rodriguez worked on Wall Street for 14 years selling market data and trading platforms to investment banks, asset managers, and hedge funds.

Education

PhD, Stevens Institute of Technology MBA, Fordham University BS, The College of New Jersey

Courses Taught

Professional Selling, CRM, Principles of Marketing, Marketing Management

Leadership Positions

Director, Chandler Family Professional Sales Center Member of Diveristy Committee

Current Projects

Social Media (CRM) and Sales Performance, Sales Training, CRM Technology

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