David Bockino

Associate Professor of Sport Management and Director of Media Analytics Program

Department: Sport Management

Schar Hall- Communications Bld, Office 208A 2850 Campus Box Elon, NC 27244

Email: dbockino@elon.edu

Phone number: (336) 278-5519

Professional Expertise

Sport media, advertising, the media business, travel

Brief Biography

Worked at ESPN for seven years in both the Research and Analytics and International Ad Sales departments, collaborating closely with ESPN offices in Mexico, South America, Europe, Australia and Asia. Author of the book The Guidebook Experiment and the Kindle Single Greetings from Myanmar. Has published research in Newspaper Research Journal, Asian Journal of Communication, and Journalism & Mass Communication Educator and presented research papers at AEJMC, ICA and others. Teaching, writing and research interests include the media business, sports, history and travel. Came to Elon in 2014.

News & Notes

Education

University of North Carolina – Chapel Hill, Chapel Hill, North Carolina
Doctor of Philosophy, School of Journalism and Mass Communication
Ph.D. attained May 2015

Seton Hall University, South Orange, New Jersey
Masters in Business Administration, Finance/Sport Management
Graduated with honors; MBA attained May 2004

Pennsylvania State University, Schreyer Honors College, State College, PA
Bachelor of Arts in Advertising/Minor in History
Graduated with honors; BA attained May 2002

University of Manchester, Manchester, UK; January-May 2001
Study Abroad Program: Communications

Employment History

ESPN International – Manager, Int’l Marketing Solutions (March 2010 – June 2012)

ESPN International – Senior Sales Planner, Ad Sales (March 2009 – March 2010)

ESPN – Senior Research Analyst, Ad Sales (April 2006 – June 2008)

ESPN Outdoors – Business Development Consultant (July 2005 – March 2006)

Leadership Positions

Director of the Communications Fellows Program