Headshot of David Bockino

David Bockino

Professor of Sport Management

Department: Sport Management

Location: Schar Hall- Communications Bld, Office 208A
Mailing address: 2850 Campus Box Elon, NC 27244

Phone number: (336) 278-5519

Professional Expertise

Sport media, media history, the media business, travel

Brief Biography

Worked at ESPN for seven years in both the Research and Analytics and International Ad Sales departments, collaborating closely with ESPN offices in Mexico, South America, Europe, Australia and Asia. Author of the books Game On: How Sports Media Grew Up, Sold Out and Got Personal With Billions of Fans and Over/Under: An Unexpected History of Sports Betting which was named a "most anticipated nonfiction book of the year" by The New York Times, an "Amazon Book Review Editor's Pick" and a "Next Big Idea Club Must Read Book Pick." Has been published in the Washington Post, the Boston Globe and Sports Business Journal. Runs Elon's Sports Media Lab and coordinates sport-related opportunities in Florence, Italy. Came to Elon in 2014.

News & Notes

Education

University of North Carolina – Chapel Hill, Chapel Hill, North Carolina
Doctor of Philosophy, School of Journalism and Mass Communication
Ph.D. attained May 2015


Seton Hall University, South Orange, New Jersey
Masters in Business Administration, Finance/Sport Management
Graduated with honors; MBA attained May 2004


Pennsylvania State University, Schreyer Honors College, State College, PA
Bachelor of Arts in Advertising/Minor in History
Graduated with honors; BA attained May 2002


University of Manchester, Manchester, UK; January-May 2001
Study Abroad Program: Communications

Employment History

ESPN International – Manager, Int’l Marketing Solutions (March 2010 – June 2012)

ESPN International – Senior Sales Planner, Ad Sales (March 2009 – March 2010)

ESPN – Senior Research Analyst, Ad Sales (April 2006 – June 2008)

ESPN Outdoors – Business Development Consultant (January 2005 – March 2006)

Leadership Positions

Director of the Communications Fellows Program

Publications