Headshot of David Jiang

David Jiang

Associate Professor of Management

Department: Management and Entrepreneurship

Office and address: Koury Business Center, Office 346 D 2075 Campus Box Elon, NC 27244

Phone number: (336) 278-5914

Professional Expertise

Entrepreneurship, Family Business, Family Entrepreneurship, and Microfoundations

Brief Biography

David Jiang is an associate professor of management and entrepreneurship in the Love School of Business at Elon University. He previously taught undergraduate and MBA classes as an assistant professor of entrepreneurship in Georgia Southern University's Parker College of Business. Before entering academia, he worked as a freelance artist and in several capacities for his family’s business. David’s research and teaching interests draw from his work experience, applying psychological and sociological approaches to understand unique entrepreneurship and family business phenomena. His research has been presented at several conferences and published in outlets such as Strategic Entrepreneurship JournalFamily Business ReviewJournal of Small Business Management, and Organizational Dynamics, among others. Additionally, he has won several awards for his research, teaching, and service. David also serves on the editorial boards of Entrepreneurship Theory and Practice and Family Business Review. In his free time, David enjoys spending time with his family. He also enjoys not taking himself too seriously, watching Bob’s Burgers, and, occasionally, following his childhood dreams (such as becoming the next Power Ranger, Bob Ross or Pokémon Master).

News & Notes

Education

PhD in Business Administration (Major: Organizations and Strategy; Emphasis: Entrepreneurship) 

University of Tennessee

MBA (Concentration: General Management) 

Appalachian State University  

BSBA (Major: Management; Concentration: Entrepreneurship) 

Appalachian State University

Courses Taught

Elon University:

BUS 4970: Strategic Management

ENT 2500: Creativity & the Doer/Maker Mindset

ENT 3400: Entrepreneurial Finance 

ENT 4600: Bringing the Venture to Life

ENT 4701: Lifestyle & Legacy Entrepreneurship 

MGT 3230: Principles of Management & Organizational Behavior

MBA 6700: Individual & Corporate Social Responsibility 

Georgia WebMBA Program:

WMBA 6110: MBA Business Strategy

Georgia Southern University:

MGNT 3234: Introduction to Entrepreneurship

BUS 4131: Strategic Management 

BUS 7530: MBA Global Business Strategy

University of Tennessee:

MGT 402: International Business Strategy

Publications

Sproul, C.R., Jiang, D.S., Marvel, M.R., & Carnes, A.C. (Forthcoming) Selling to “the man”: How dependence on the government for sales affects new venture performance and survival. Journal of Small Business Management

Simarasl, N., Jiang, D.S., Pandey, S., & Navis, C.C. (In Press) Constrained but not contained: How entrepreneurs navigate bias and mobilize resources in different institutional contexts. Strategic Entrepreneurship Journal.

Jiang, D.S. & Hayward, S.D. (2022) Socioemotional power play: How family firm successors use upward influence to gain control. Organizational Dynamics51(1), 1-10.

Simarasl, N.*, Jiang, D.S.*, Kellermanns, F.W., & Debicki, B. (2020) Unmasking the social ghost in the machine: How the need to belong and family business potency affect family firm performance. Family Business Review33(4), 351-371.  *Authors contributed equally, listed in reverse alphabetical order.

Jiang, D.S., Kellermanns, F.W., Munyon, T.P. & Morris, M.L. (2018) More than meets the eye: A review and future directions for the social psychology of socioemotional wealth. Family Business Review31(1), 125-157.

Jiang, D.S. (2018) A research applied precis on the social psychology of socioemotional wealth. Family Firm Institute, 1-8. Available as a supplementary material on Sage Publishing’s Family Business Review website.

Jiang, D.S., Hayward, S.D., & Morris, M.L. (2017) Raising entrepreneurs: Can parenting style amplify entrepreneurial intentions and behaviors? International Journal of Management and Enterprise Development, 16(1), 13-33.

Jiang, D.S., & Munyon, T.M. (2017). More than a feeling: The promise of experimental approaches for building affective and cognitive microfoundations of family firm behavior. In F.W. Kellermanns & F. Hoy (Eds.), The Routledge Companion to Family Business, Routledge, 385-400.

Jiang, D.S., White, T.D., & Morris, M.L. (2016). Turning family pains into gains: Incorporating Family Science into Family Business and Social Entrepreneurship scholarship. Invited commentary in National Council on Family Relations (NCFR) Report, 61(4), 4-6.

Hayward, S. D. & Jiang, D. S. (2016). Lunatics at the fringe: Teaching expository documentaries with Beer Wars. International Journal of Management Education14(3), 388-410. 

Professional Activities

Editorial Board Member:

Entrepreneurship Theory and Practice, since 2019

Family Business Review, since 2019

Ad-Hoc Reviewer:

Entrepreneurship Theory and Practice, 2015 - 2019

Family Business Review, 2018 - 2019

Journal of Business Research, since 2017

Journal of Business Venturing, since 2017

Journal of Management Studies, since 2018

Journal of Family Business Strategy, since 2013

Organizational Dynamics, since 2019

Awards

2025 Excellent Reviewer Award

Family Business Review 

2025 Daniel T. Holt Best Paper Award 

Theories of the Family Enterprise Conference 

2023 Dean's Award for Excellence in Teaching

Elon University's Love School of Business 

2022 - 2023 Trapani Family Faculty Fellow 

Elon University's Love School of Business 

2021 Excellent Reviewer Award

Family Business Review

2020 Outstanding MBA Faculty of the Year Teaching Award

Georgia WebMBA Program 

2020 Outstanding Reviewer Award

Family Business Review

2019 Best Unpublished Research Paper Award

Family Firm Institute 

2017 Best Reviewer Award

Academy of Management Entrepreneurship Division

2017 Best Doctoral Dissertation Award

Family Firm Institute 

2016 Best Family Business Paper Award

Academy of Management Entrepreneurship Division

2016 Chancellor’s Citation Award for Extraordinary Graduate Student Teaching

University of Tennessee

2015 ACEI Entrepreneurship Research Proposal Competition Winner (2nd Place)

Anderson Center for Entrepreneurship and Innovation

2015 Stahl & Bounds Outstanding Graduate Student Researcher Award Finalist (1 of 2)

University of Tennessee Haslam College of Business