Jenny Jiang

Associate Professor of Communication Design

Steers Pavilion, Office 106B 2850 Campus Box Elon, NC 27244

Brief Biography

Dr. Jiang is a computational social scientist in the area of degital media analytics, social and semantic network analysis, and international communication. She received her Ph.D. in Communication Science from the University of California, Davis in 2017. Now she is the Assistant Professor of Communications in the School of Communications at Elon University.

News & Notes

Education

Ph.D., Communication Science, University of California, Davis, 2017

M.A., Communication, University of Science and Technology of China, 2010

B.A, Journalism, Anhui University, China, 2005

Employment History

Assistant Professor of Communication, School of Communications, Elon University (2019-Present)

Lamar Family Post-Doctoral Researcher, Social Media Analysis and Creation Lab, Louisiana State University (2017-2019)

Research Assistant, Network Analysis Lab, University of California, Davis (2012-2017)

Teaching Assistant, Department of Communication, University of California, Davis (2013-2017)

Courses Taught

MEA 2600 Understanding Audience, MEA 3290 Applied Media Analytics, MEA 3590 Strategies for Emerging Media, MEA 4600 Measuring Media Impact, COR 1100 Global Experience (2019-Present, Elon University)

Visual Communication, Data Analytics for Computational Journalism and Digital Media Studies (2017-2019, Louisiana State University)

Digital Technology, Social Media, Communication Networks, Mass Communication, Interpersonal Communication Competence, Public Speaking (2013-2017, UC Davis)

Research

Dr. Jiang have studied big data from digital media on a variety of interdisciplinary topics, which addressed issues in the areas of international/intercultural communication, crowdsourcing, science communication, and network theory and methodology. Her studies have been published by interdisciplinary journals and books, and presented as top papers on national and international conferences.

Current Projects

Dr. Jiang is collecting data of jobs related to media analytics from the major job sites with the purpose of examining the university-industry collaboration strategies as well as how COVID-19 pandemic provides both opportunities and challenges for the media analytics curricula in the U.S. universities.

Grants Awarded

SGA-ATC Open Educational Resources Grant, Elon University, $7,500, 2022. (For writing a textbook of “Media Analytics with R”, which introduces the analytics that are essential to students and scholars in the field of communications)

Emergency Management Communication Modeling and Neurophysiological Mechanism in Online Social Networks: A Transactive Memory System Perspective, National Natural Science Foundation of China, $100,000, 01/01/2016 – 01/01/2020.

Publications

BOOKS

Jiang, K. & Walsh, Brian., “Media Analytics with R.” https://jennyjiangke.github.io/book/

JOURNAL ARTICLES

Jiang, K., Wang, R., Porter, L., Kim, S., & Johnson, M. Pundits, Presenters and Promoters: Investigating Gaps in Digital Production among Social Media Users Using Self-Reported and Behavioral Measures. (2022) First Monday, 27(12), DOI:10.5210/fm.v27i12.11604

Jiang, K., Afromsky, A., & Xu, Q. What do Employers Expect for Jobs Requiring Media Analytics? A Semantic Network Analysis of Job Descriptions of In-Person and Remote Positions During the COVID-19 Pandemic. (2022) Journalism and Mass Communication Educator. DOI: 10.1177/10776958221135969

Jiang, K, Li, R., Wang, R., & Porter, L (2022). Investigating Types of Second Screeners and Their Social Media Behaviors. Journal of Communication Technology, 5(2), 1-29. DOI:10.51548/joctec-2022-006.

Jiang, K. & Xu, Qian. (2021). Building Images of “President Trump”: Comparing Co- evolutions of the Trade War Discourse between Influencers and Regular Users on Twitter. In the Proceeding of Hawaii International Conference on System Science(HICSS-54).

Henderson, M., Jiang, K., Johnson, M., & Porter, L. (2019). (Mis)Measuring Social Media Engagement: Validating Survey-based Measures of Twitter Activity. Social Science Computer Review. DOI: 10.1177/0894439319896244.

Jiang, K., Anderton, B. N., Ronald, P. C., & Barnett, G. A. (2018). Semantic Network Analysis Reveals Opposing Online Representations of the Search Term “GMO”. Global Challenges, 2. DOI: 10.1002/gch2.201700082.

Hilbert, M., James, R. G., Gil-Lopez, T., Jiang, K., & Zhou, Y. (2018). The Complementary Importance of Static Structure and Temporal Dynamics in Teamwork Communication. Human Communication Research, 44, 343–373. DOI: 10.1093/hcr/hqy008.

Xanat, V. M., Jiang, K., Barnett, G. A., & Park, H. W. (2018). International trade of GMO- related agricultural products. Quality & Quantity, 52, 565-587. DOI: 10.1007/s11135-017-0521-8.

Jiang, K., Benefield, G., Yang, J. F., & Barnett, G. A. (2017). Mapping Articles on China in Wikipedia: An Inter-Language Semantic Network Analysis. In the Proceeding of Hawaii International Conference on System Science(HICSS-50).

Barnett, G. A., Chu, J. X., Jiang, K., Huh, C., Park, J. Y., Park, H.W. (2017). Measuring Word of Mouth Networking of International Relations as Expressed in Social Media Big Data: Implications for Open Government and Diplomacy 2.0. Government Information Quarterly, 34, 37-44. DOI: 10.2501/IJMR-2014-043.

Jiang, K., Barnett, G. A., & Taylor, L. D. (2016). Dynamics of culture frames in international news coverage: A semantic network analysis. International Journal of Communication, 10, 3710–3736. DOI:1932–8036/20160005.

Barnett, G. A & Jiang, K. (2016). Resilience of the World Wide Web: A Longitudinal Two- Mode Network Analysis. Social Network Analysis and Mining, 6. DOI:10.1007/s13278-016-0415-0.

Barnett, G. A., Jiang, K., & Hammond, J. (2015). Using Coherencies to examine network evolution and co-evolution. Social Network Analysis and Mining, 5. DOI: 10.1007/s13278-015-0297-6.

Barnett, G. A., Lee, M., Jiang, K., & Park, H. W. (2015). The Flow of International Students from a Macro Perspective: A Network Analysis. Compare: A Journal of Comparative and International Education, 4, 533-559. DOI: 10.1080/03057925.2015.1015965.

Jiang, K. (2014). International Student Flows between Asia, Australia, and Russia: A Network Analysis. Journal of Contemporary Eastern Asia, 13, 83-98.

Barnett, G. A., Park, H. W., Jiang, K., Tang, C., & Aguillo, I. F. (2014). A Multi-Level Network Analysis of Web-Citations among the World’s Universities. Scientometrics, 99, 5-26. DOI: 10.1007/s11192-013-1070-0.

Jiang, K., & Barnett, G. A. (2013). Guanxi Networks in China. Journal of Contemporary Eastern Asia, 12, 89-97.

BOOK CHAPTERS

Jiang, K., & Li, R. (2022). Statistics. In S. Zhou, B. Beasley, & W.D. Sloan (Eds.), Research Methods in Communication. Vison Press.

Jiang, K., & Barnett, G. A. (2018). The Structure of the International Communication Association—2016: A Network Analysis. In A. Shaw & T. Scott (Eds.), Interventions: Communication Theory and Practice(ICA Theme Book). (pp. 31 -51). New York: Peter Lang Publishing.

Jiang, K., Barnett, G. A., Taylor, L. D., & Feng, B. (2018). Dynamic Co-evolutions of Peace Frames in the United States, Mainland China, and Hong Kong: A Semantic Network Analysis. In B. Cook (Eds.), Handbook of Research on Examining Global Peacemaking in the Digital Age. (pp. 145-168). Hershey, Pennsylvania: IGI Global.

Barnett, G. A., & Jiang, K. (2017). Issues in Intercultural Communication Research. In L. Chen (Ed.), Handbook of Intercultural Communication (vol.9), Handbooks of Communication Science. (pp. 99-118). Mouton de Gruyter: Berlin. DOI: 10.1515/9781501500060-005.

Barnett, G. A., & Jiang, K. (2014). The Application of Social Network Analysis in Communication Studies In J.H. Hong (Eds.), New Trends in Communication Studies(pp. 861-887). Beijing, China: Tsinghua University Press.

Presentations

Recent Presentations

Jiang, K., & Xu, Q. (2022, August) Co-evolution of Discourse between Influencers and Regular Users: A Case Study of Tweets Using the Co-hashtags of #StopAsianHate and #BlackLivesMatter. Paper presented at AEJMC (Association for Education in Journalism and Mass Communication) Annual Conference, Detroit, USA.

Jiang, K., Afromsky, A., & Xu, Q. (2022, August) What do Employers Expect for Jobs Requiring Media Analytics? A Comparison Between In-Person and Remote Positions During the COVID-19 Pandemic. Paper presented at AEJMC Annual Conference, Detroit, USA. (Top Paper, Internship and Careers Interest Group)

Oquendo, J., Jiang, K., & Porter, L. (2019, October).The Ecology of Latinx Twitter. Paper presented at AoIR (Association of Internet Researchers) Annual Conference, Brisbane, Australia.

Bryanov, K., Jiang, K., & Porter, L. (2019, September).The (Skewed) Demographics of Political Engagement on Twitter. Paper presented at ECPR (European Consortium for Political Research)Annual Conference, Wroclaw, Poland.

Jiang, K., Li, R., Porter, L., & Wang, R. (2019, August). Tweeting the Screen: Investigating Types of Second Screeners and Their Social Media Behavious. Paper presented at AEJMC (Association for Education in Journalism and Mass Communication) Annual Conference, Toronto, Canada.

Jiang, K., Wang, R., Porter, L., & Johnson, M. (2018, August). Pundits, Presenters and Promoters: Investigating Gaps in Digital Production among Social Media Users Using Self-Reported and Behavioral Measures. Paper presented at AEJMC Annual Conference, Washington, DC. (1st Place, Faculty Paper Competition, Communication Technology Division).

Oquendo, J., Jiang, K., & Porter, L. (2018, August). Ethnicity and Language: A Cross- Language Semantic Network Analysis of Tweets. Paper presented at AEJMC Annual Conference, Washington, DC.

Jiang, K., Porter, L., Henderson, M., Johnson, M., Wang, R., & Watson, B. (2018, June). Who Produced What on Twitter: Integrating Semantic Network Analysis with Survey Research. Paper presented at XXXVIII Sunbelt Conference of the International Network for Social Network Analysis, Utrecht, Netherlands.

Barnett, G. A., Jiang, K., & Alagra, C. (2018, June). Network Stability due to Structural and Diachronic Equivalence: An examination of the international news network.Paper presented at XXXVIII Sunbelt Conference of the International Network for Social Network Analysis, Utrecht, Netherlands.

Professional Activities

Chief Communications Officer, Sense-U (a high-tech startup in Silicon Valley producing baby monitoring systems: https://www.sense-u.com)

News Anchor, Editor, Producer, China Anhui Economic Radio Station (2004 – 2008)

Service Activities

Editor, Special issue titled “Network Analysis of Social Media Texts”, Frontiers in Research Metrics and Analytics (2022 - 2023) https://www.frontiersin.org/research-topics/41263/network-analysis-of-social-media-texts

Editor, Special issue titled “The Role of Media and Communications in Vaccine Hesitancy during the COVID-19 Pandemic”, Frontiers in Communication (2021- 2022) https://www.frontiersin.org/research-topics/30773/the-role-of-media-and-communications-in-vaccine-hesitancy-during-the-covid-19-pandemic

Associate Editor, Journal of Contemporary East Asia (2019 - Present)

Associate Editor, Quality and Quantity (2020 - Present)

Conference Committee Member, The International Conference on E-Democracy and Open Government (2016 - Present)

Conference Committee Member, Co-Chair, Moderator,Daegu Gyeongbuk International Social Network Conference (2015 - 2016)

Board Member, World Association for Triple Helix & Future Strategy Studies (2015 - Present)

Skills

Programming & Development:

Python for Social Media Analytics, Natural Language Processing

R for Social Media Analytics, Network Analysis, Natural Language Processing, Statistical Computing, and Data Visualization

Database: SQLite

Network Analysis Software: UCINET, NodeXL, Gephi, ConText, ORA, Pajek

Social Listening & Web Analytics:

Proficient in Brandwatch, Crimson Hexagon, Google Analytics, Google Ads

Graphic Design & Animation:

Proficient in Photoshop, Illustrator, InDesign

Video and Radio Editing:

Proficient in Premiere, Audition

Languages:

English, Mandarin

Awards

Top Paper, Internship and Careers Interest Group, AEJMC (2022)

Top Paper, Social and Digital Media Track, 54th Hawaii International Conference on System Sciences (2021)

1st Place, Faculty Paper Competition, Communication Technology Division, AEJMC (2018)

Top Paper, Peace and Conflict Communication Division, NCA (2016)

Dissertation Improvement Award, Institute for Social Sciences, UC Davis (2015)

Special Award for Outstanding Original Work, the Daegu Gyeongbuk International Social Network Conference (2013)

Championship, CCTV Host Challenge Contest, China (2005)