Headshot of David Moura

David Moura

Assistant Teaching Professor of Management

Department: Management and Entrepreneurship

Office and address: Koury Business Center, Office 346B 2075 Campus Box Elon, NC 27244

Phone number: (336) 278-5984

Brief Biography

David Moura is an Assistant Teaching Professor of Management in the Love School of Business at Elon University. Originally from São Paulo, Brazil, he earned his MBA and PhD in Organizational Studies from Florida Atlantic University, and a bachelor's degree in Marketing from the University of Evansville. Before joining academia, Dr. Moura spent 15 years with Sprint, where he built expertise in partnership development, product training, and account management.

Since joining Elon in 2018, Dr. Moura has taught courses in Strategic Management (undergraduate and MBA) and Introduction to Business. His research interests include stigma and scandal in organizations, strategizing activities and practices (SAP), and organizational processes. He has presented at national and international conferences, and his work has been published in journals such as Organization Studies, Administration & Society, and Management Teaching Review.

News & Notes

Education

  • Ph.D., Florida Atlantic University
  • M.B.A., Florida Atlantic University 
  • B.A., University of Evansville

Courses Taught

  • BUS 1110: Gateway to Business
  • BUS 4970: Strategic Management
  • MBA 7650: Strategic Management

Publications

Moura, D.P., & Kaprielyan, M. (2025). Using the BizCafe Simulation to Teach Introductory Business Concepts. Management Teaching Review. https://journals.sagepub.com/doi/10.1177/23792981251374560

Dong, L., Hudson, B.A., Moura, D.P., Jarvis, L.C. (2023). Amplifying stigmatization: Owlcatraz and the naming of a football stadium. Organization Studies, 44(7), 1055-1080. https://doi.org/10.1177/01708406231162000

Moura, D. P., & Miller, H. T. (2019). On Legitimacy: Is Public Administration Stigmatized? Administration & Society, 51(5), 770–794. https://doi.org/10.1177/0095399716670934

Moura, P.M., & Moura, D.P. (2016). The challenges of providing affordable healthcare in emerging markets – the case of Brazil. Journal of Management Policy and Practice, 17(2), 33-44.

Moura, D.P., & Hudson, B.A., (2014). Betting on football to induce change: An examination of an antenarrative journey to narrative glory. In Academy of Management Best Paper Proceedings, Vol. 2014, No 1, p. 17331.

Presentations

Moura, D.P. & Hudson, B.A. Strategic Narratives in Flux: Resistance, Realignment, and the Limits of Control. Presented at the 2025 19th Organization Studies Summer Workshop on “The Future of Strategizing and Organizing as Practice: Extensions and Connections. Chania, Crete, Greece

Moura, D.P. Shaping Stigma: The Government’s Role in Amplifying and Mitigating Public Perceptions. Presented at the 2025 Annual Meeting of the Academy of Management, Copenhagen, Denmark.

Moura, D.P., & Hudson, B.A. On narrative construction: How control and resistance shape strategic change. Presented at the 2022 Southern Management Association Annual Meeting, Little Rock, AR.

Dong, L, Hudson, B. A., Moura, D. P., & Jarvis, L. Amplified Stigmatization: Owlcatraz and the Naming of a Football Stadium. Presented at the 2022 Sixth Triennial Alberta Institutions Conference, Organizations and Institutions in the Era of Crises, Edmonton, Alberta, Canada.

Dong, L., Hudson, B.A., Moura, D.P., Jarvis, L.C., Goodrick, E. Stigma Amplification: Owcatraz and the naming of a football stadium. 2021 European Group for Organizational Studies (EGOS) Colloquium: Amsterdam, Netherlands (Virtual).

Moura, D.P., Moura, E. Competitive Dynamics: Insights from the Electronic Dance Music Industry. 2018 Annual Conference of the Academy of International Business - Southeast: Nashville, TN.

Moura, D.P., & Hudson, B.A. Identity work and straddling categorical identities: The case of Ultra Music Festival. 2018 Annual Meeting of the Academy of Management: Chicago, IL.

Hudson, B.A., Jarvis, L.C., Moura, D.P., & Goodrick, E. Contestation, scandal, and stigma’s echo: Owlcatraz and the naming of a football stadium. 2017 Annual Meeting of the Academy of Management: Atlanta, GA.

Moura, D.P.  Looking inside our own borders: Values and public administration stigma. 2016 Public Administration Theory Network Conference: Laramie, WY.

Hudson, B.A., Moura, D.P., Goodrick, E., & Jarvis, L.C. Owlcatraz: Of stadiums, scandals, and stigma’s echo. 2016 European Group for Organizational Studies (EGOS) Colloquium: Naples, Italy.

Moura, D.P., & Moura, E. The challenges of providing affordable healthcare in Brazil. 2015 Annual Conference of the Academy of International Business - Southeast: Savannah, GA.

Moura, D.P., & Hudson, B.A. Betting on football to make a change: An examination of an antenarrative journey to narrative glory. 2014 Annual Meeting of the Academy of Management: Philadelphia, PA.

Moura, D.P.  The internationalization of emerging market MNC’s and the challenge of overseas staffing. 2013 Annual Conference of the Academy of International Business - Southeast: Atlanta, GA.