Headshot of Shannon Zenner

Shannon Zenner

Assistant Professor of Communication Design

Department: Communication Design

Office and address: Steers Pavilion, Office 106A 2850 Campus Box Elon, NC 27244

Professional Expertise

Visual communication, graphic design, advertising and political communication.

Brief Biography

Shannon Zenner is an assistant professor in the communication design program at Elon University. She has a background in advertising and has worked on a variety of campaigns from banks and boots to ice cream and tanning. Her research currently looks at the visual aspects of political advertising and design. 

Visit my office to see my collection of KidRobot toys, photos of my wonderful family, and two cats. I'll talk your ear off about movies, food, travel, and politics.

 

News & Notes

Education

2020, Ph.D., Mass Communication, University of North Carolina at Chapel Hill

2016, Master of Arts, Communication, University of Texas at Arlington

1998, Bachelor of Arts, Radio, Television, and Film, University of North Texas

Employment History

2019-present, Assistant Professor of Communication Design, Elon University

2016-2019, Instructor and Graduate Research Assistant, University of North Carolina at Chapel Hill

2014-2016, Lecturer and Graduate Research Assistant, University of Texas at Arlington

2014-2019, Instructor, Netcom Learning

2017, Associate in Research, Duke University

2003-2011, Advertising, Career and Technical Education Department Chair and Instructor, Jack E. Singley Academy

2001-2002, Account Executive, Blanchard Schaefer Advertising

1999-2001, Account Executive, Grey Worldwide Advertising

1998-1999, Media Planner, TM Advertising

Courses Taught

CDE 2580 Visual Communication

CDE 3580 Design of Visual Images

CDE 3220 Corporate Publishing

COR 1100 The Global Experience

COM 3810 Internships

COM 4999 Research and Creative Activity

HNR 4998 Honor's Thesis

 

Leadership Positions

Currently, Dr. Zenner is the Creative Faculty Advisor for the Live Oak student advertising agency. She is also Vice Head for the AEJMC Visual Communication division.

Publications

Peer-Reviewed Publication

Zenner, S. (2019). It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising. Visual Communication Quarterly, 26(1), 22-31. https://doi.org/10.1080/15551393.2019.1577076

Invited Articles

Kreiss, D., Barker, J.O., and Zenner, S. (2017). Trump Gave Them Hope: Studying the Strangers in their Own Land. Political Communication, 34(3), 470-478. https://www.tandfonline.com/doi/abs/10.1080/10584609.2017.1330076

Book Reviews

Yang, X., & Zenner, S. (2017). Social networks and popular understanding of science and health: Sharing disparities, by Brian G. Southwell [Review of book Social networks and popular understanding of science and health: Sharing disparities, by Brian G. Southwell]. The Communication Review, 20(1), 70-71. https://www.tandfonline.com/doi/abs/ 10.1080/10714421.2016.1271657

Presentations

Refereed Paper Presentations

Zenner, S. Sign, Sign, Everywhere a Sign: The Typography and Design of Local Political Yard Signs presented at the 2022 annual American Institute for Graphic Arts SURFACE Conference for Design and Education in Seattle, WA.

Zenner, S., Haenschen, K., Collier, J. You’re Just Not My Type: The Relationship Between Fonts, Political Ideology, and Affective Polarization presented in the Visual Communication Division at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI.

WINNER: First Place Faculty Paper, Visual Communication Division

Zenner, S. That’s a Good Sign: The Typography and Design of Political Yard Signs presented in the Visual Communication Division at the 2021 annual Association for Education in Journalism and Mass Communication Conference in New Orleans, LA. (virtual).

Zenner, S. The Political Appeal of Nostalgic Television: A Textual Analysis of the TV drama Blue Bloods presented in the Television Division at the 2019 annual Mid-Atlantic Popular and American Culture Association conference in Pittsburgh, PA.

Zenner, S. It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising presented in the Visual Communication Division at the 2018 annual Association for Education in Journalism and Mass Communication Conference in Washington, D.C.

WINNER: First Place Student Paper, Visual Communication Division

Zenner, S. It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising presented in the Visual Communication Division at the 2018 annual Association for Education in Journalism and Mass Communication Southeast Conference in Tuscaloosa, IL.

WINNER: First Place Student Paper, Visual Communication Division

McGregor, S., Zenner, S., & Kreiss, D. An Emergent Public: Journalistic Representation of Social Media as Public Opinion presented at the Association for Education in Journalism and Mass Communication 2017 Conference in Chicago, IL.

Lazard, A., Holton, A., Wilner, T., Zenner, S., & Cannon, A. Cancer Selfies: Implicit Representations of Cancer and Gender on Instagram presented at the Association for Education in Journalism and Mass Communication 2017 Conference in Chicago, IL.

Invited Presentations & Panels

Moderator for research panel The Future of Visual Research: Shaping Our Tools, Techniques, and Partnerships accepted for presentation at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI co-sponsored by the Visual Communication and Communication Theory and Technology Divisions in partnership with Julian Kilker, Ph. D. of University of Nevada Las Vegas.

Innovation in Teaching presentation of An Ungrading Technique to Increase Risk Taking and Creativity at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI co-sponsored by the Visual Communication and Magazine Divisions.

Invited discussant in a session entitled Conflict, Ideology, and Memory presented by the Visual Communication Division at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI.

Moderator and organizer of Visual Communication division luncheon with speakers Kiana Wenzell, Director, Detroit’s Month of Design, Design Core Detroit for the College for Creative Studies, and Kristi Tanner, Computational Journalist, Detroit Free Press presented by the Visual Communication Division at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI.

Teaching panel Best of Design Contest presented at the 2021 annual Association for Education in Journalism and Mass Communication Conference in New Orleans, LA (virtual) co-sponsored by the Visual Communication and Newspaper and Online News Divisions in partnership with Ross Taylor of the University of Colorado Boulder.

Invited discussant in a session entitled Visual Communication Top Papers presented by the Visual Communication Division at the 2020 annual Association for Education in Journalism and Mass Communication Conference in San Francisco, CA. (virtual).

Invited research lecture on my paper, It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising for Dr. Matthew J. Haught’s Visual Media Theory and Practice graduate class at the University of Memphis in September 2020 (virtual).

Invited discussant in a session entitled Visual Communication Top Papers presented by the Visual Communication Division at the 2020 annual Association for Education in Journalism and Mass Communication Conference in San Francisco, CA. (virtual).

Invited panelist in a session entitled Reflecting on Integration - Challenges in Research and Practice presented by the Public Relations and Advertising Divisions at the 2019 annual Association for Education in Journalism and Mass Communication Conference in Toronto, Canada.

Invited panelist for Master’s seminar critique of visual communication projects at the University of North Carolina, Chapel Hill, North Carolina (virtual) in 2018.

Invited talk entitled “Social Media Monitoring and Verification for Electionland” in MEJO 244: Talk Politics at the University of North Carolina, Chapel Hill, North Carolina in 2016.

Service Activities

SERVICE to the PROFESSION

  • Visual Communication Division Vice Head & Program Chair for AEJMC, 2021-2023
  • Journal Reviewer: Visual Communication Quarterly, 2021-present
  • Chair and creator of the annual AEJMC Best of Design contest, 2021
  • Co-chair and creator of the Southeast Colloquium Creative Contest, 2021 co-sponsored by BEA
  • Visual Communication Division Research Chair for AEJMC Southeast Colloquium, 2021
  • Alamance Community College Advertising & Graphic Design Advisory Board, 2021-present
  • Second Vice-Chair for AEJMC Visual Communication Division, 2020-2021
  • Membership Co-Chair for AEJMC Visual Communication Division, 2019-2020
  • Education Chair for AEJMC Graduate Student Interest Group, 2018-2019
  • Conference Reviewer: AEJMC Advertising Division 2021-present
  • Conference Reviewer: AEJMC Visual Communication Division, 2020-present
  • Conference Reviewer: AEJMC Southeast Colloquium Visual Comm. Division, 2020
  • Conference Reviewer: AEJMC Graduate Student Interest Group, 2018-2019
  • Conference Reviewer: ICA Journalism Studies Division, 2017
  • Judge: AEJMC National Logo Competition, 2020-present
  • Judge: AEJMC Creative Research Competition, 2020-present

SERVICE to the INSTITUTION

  • Faculty Creative Advisor for Elon’s Live Oak Communications, Spring 2020-present
  • Served on the Elon Media Board, Fall 2021-present
  • Served on the Elon Core Curriculum Committee Fall 2021-present
  • Served on the Elon Planning Committee for the 2021 Southeast Colloquium
  • Member of Search Committee for Assistant Professor of Communication Design, Elon University Department of Communication Design, Fall, 2019
  • Worked on team to create new student AIGA chapter, 2020.
  • Member of Branding and Outreach Committee, Elon School of Communication, 2019-2021
  • Media and Journalism Graduate Student Association (UNC), Vice-President, 2016-2017
  • Graduate and Professional Students Federation (UNC), Senator, 2016-2017
  • Graduate and Professional Students Federation (UNC), Senate Election Process Committee, 2016

Skills

Creative Tools

Adobe Photoshop, Illustrator, InDesign, Acrobat, XD, Lightroom, & After Effects; Figma; Final Cut Pro video editing software; HTML5 and CSS; Digital (DSLR) and film (SLR) camera shooting, processing, and development.

Social Media Tools

Crowdtangle, Dataminr, Meltwater, Brandwatch, Buffer, Hootsuite, Sprout Social, Canva, MailChimp, and BuzzSumo.

Analytical Tools

    SPSS statistical software; Qualtrics survey software; Microsoft Office’s Excel, Airtable, Google Adwords, Google Analytics, and other search engine optimization (SEO) tools; Media planning tools: Scarborough, SRDS, and Simmons.

General Office and Teaching Tools

Microsoft Office’s PowerPoint, Word, Excel and Apple iWork’s Numbers, Keynote, Pages; Blackboard, Sakai & Moodle online instruction platforms; Zoom, Adobe Express, Voicethread, Kaltura, H5P, Padlet, Zoom Whiteboard, Jamboard, Hypothes.is, and Flip.

Awards

First Place Faculty Paper Award, AEJMC Visual Communication Division, 2022

Innovation in Teaching Award, AEJMC Visual Communication & Magazine Divisions, 2022

Outstanding Reviewer Award, AEJMC Political Communication Division, 2022

Kopenhaver Center for the Advancement of Women in Communication Fellow, 2021

Elon Center for Teaching and Learning Summer Writing Residency, 2021

New Faculty Summer Research Grant, Elon University, 2020

Academic Technology Small Grant, Elon University, 2020

First Place Student Paper Award, AEJMC Visual Communication Division, 2018

AEJMC Travel Award, 2018

First Place Student Paper Award, AEJMC Southeast Visual Communication Division, 2018

Roy H. Park Ph.D. Fellowship, 2016 – 2018

2016 Outstanding Masters Student – Mass Communication, University of Texas at Arlington

2016 College of Liberal Arts Accolade – Communication, University of Texas at Arlington