Shannon Zenner
Assistant Professor of Communication Design
Department: Communication Design
Email: szenner@elon.edu
Professional Expertise
Brief Biography
Shannon Zenner is an assistant professor in the communication design program at Elon University. She has a background in advertising and has worked on a variety of campaigns from banks and boots to ice cream and tanning. Her research currently looks at the visual aspects of political advertising and design.
Visit my office to see my collection of KidRobot toys, photos of my wonderful family, and two cats. I'll talk your ear off about movies, food, travel, and politics.
Links
News & Notes
Education
2020, Ph.D., Mass Communication, University of North Carolina at Chapel Hill
2016, Master of Arts, Communication, University of Texas at Arlington
1998, Bachelor of Arts, Radio, Television, and Film, University of North Texas
Employment History
2019-present, Assistant Professor of Communication Design, Elon University
2016-2019, Instructor and Graduate Research Assistant, University of North Carolina at Chapel Hill
2014-2016, Lecturer and Graduate Research Assistant, University of Texas at Arlington
2014-2019, Instructor, Netcom Learning
2017, Associate in Research, Duke University
2003-2011, Advertising, Career and Technical Education Department Chair and Instructor, Jack E. Singley Academy
2001-2002, Account Executive, Blanchard Schaefer Advertising
1999-2001, Account Executive, Grey Worldwide Advertising
1998-1999, Media Planner, TM Advertising
Courses Taught
CDE 2580 Visual Communication
CDE 3580 Design of Visual Images
CDE 3220 Corporate Publishing
COR 1100 The Global Experience
COM 3810 Internships
COM 4999 Research and Creative Activity
HNR 4998 Honor's Thesis
Leadership Positions
Publications
Peer-Reviewed Publication
Zenner, S. (2019). It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising. Visual Communication Quarterly, 26(1), 22-31. https://doi.org/10.1080/15551393.2019.1577076
Invited Articles
Kreiss, D., Barker, J.O., and Zenner, S. (2017). Trump Gave Them Hope: Studying the Strangers in their Own Land. Political Communication, 34(3), 470-478. https://www.tandfonline.com/doi/abs/10.1080/10584609.2017.1330076
Book Reviews
Yang, X., & Zenner, S. (2017). Social networks and popular understanding of science and health: Sharing disparities, by Brian G. Southwell [Review of book Social networks and popular understanding of science and health: Sharing disparities, by Brian G. Southwell]. The Communication Review, 20(1), 70-71. https://www.tandfonline.com/doi/abs/ 10.1080/10714421.2016.1271657
Presentations
Refereed Paper Presentations
Zenner, S. Sign, Sign, Everywhere a Sign: The Typography and Design of Local Political Yard Signs presented at the 2022 annual American Institute for Graphic Arts SURFACE Conference for Design and Education in Seattle, WA.
Zenner, S., Haenschen, K., Collier, J. You’re Just Not My Type: The Relationship Between Fonts, Political Ideology, and Affective Polarization presented in the Visual Communication Division at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI.
WINNER: First Place Faculty Paper, Visual Communication Division
Zenner, S. That’s a Good Sign: The Typography and Design of Political Yard Signs presented in the Visual Communication Division at the 2021 annual Association for Education in Journalism and Mass Communication Conference in New Orleans, LA. (virtual).
Zenner, S. The Political Appeal of Nostalgic Television: A Textual Analysis of the TV drama Blue Bloods presented in the Television Division at the 2019 annual Mid-Atlantic Popular and American Culture Association conference in Pittsburgh, PA.
Zenner, S. It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising presented in the Visual Communication Division at the 2018 annual Association for Education in Journalism and Mass Communication Conference in Washington, D.C.
WINNER: First Place Student Paper, Visual Communication Division
Zenner, S. It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising presented in the Visual Communication Division at the 2018 annual Association for Education in Journalism and Mass Communication Southeast Conference in Tuscaloosa, IL.
WINNER: First Place Student Paper, Visual Communication Division
McGregor, S., Zenner, S., & Kreiss, D. An Emergent Public: Journalistic Representation of Social Media as Public Opinion presented at the Association for Education in Journalism and Mass Communication 2017 Conference in Chicago, IL.
Lazard, A., Holton, A., Wilner, T., Zenner, S., & Cannon, A. Cancer Selfies: Implicit Representations of Cancer and Gender on Instagram presented at the Association for Education in Journalism and Mass Communication 2017 Conference in Chicago, IL.
Invited Presentations & Panels
Moderator for research panel The Future of Visual Research: Shaping Our Tools, Techniques, and Partnerships accepted for presentation at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI co-sponsored by the Visual Communication and Communication Theory and Technology Divisions in partnership with Julian Kilker, Ph. D. of University of Nevada Las Vegas.
Innovation in Teaching presentation of An Ungrading Technique to Increase Risk Taking and Creativity at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI co-sponsored by the Visual Communication and Magazine Divisions.
Invited discussant in a session entitled Conflict, Ideology, and Memory presented by the Visual Communication Division at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI.
Moderator and organizer of Visual Communication division luncheon with speakers Kiana Wenzell, Director, Detroit’s Month of Design, Design Core Detroit for the College for Creative Studies, and Kristi Tanner, Computational Journalist, Detroit Free Press presented by the Visual Communication Division at the 2022 annual Association for Education in Journalism and Mass Communication Conference in Detroit, MI.
Teaching panel Best of Design Contest presented at the 2021 annual Association for Education in Journalism and Mass Communication Conference in New Orleans, LA (virtual) co-sponsored by the Visual Communication and Newspaper and Online News Divisions in partnership with Ross Taylor of the University of Colorado Boulder.
Invited discussant in a session entitled Visual Communication Top Papers presented by the Visual Communication Division at the 2020 annual Association for Education in Journalism and Mass Communication Conference in San Francisco, CA. (virtual).
Invited research lecture on my paper, It Costs a Lot of Money to Look This Cheap: A Survey to Understand Preference for Differing Levels of Design Quality in Advertising for Dr. Matthew J. Haught’s Visual Media Theory and Practice graduate class at the University of Memphis in September 2020 (virtual).
Invited discussant in a session entitled Visual Communication Top Papers presented by the Visual Communication Division at the 2020 annual Association for Education in Journalism and Mass Communication Conference in San Francisco, CA. (virtual).
Invited panelist in a session entitled Reflecting on Integration - Challenges in Research and Practice presented by the Public Relations and Advertising Divisions at the 2019 annual Association for Education in Journalism and Mass Communication Conference in Toronto, Canada.
Invited panelist for Master’s seminar critique of visual communication projects at the University of North Carolina, Chapel Hill, North Carolina (virtual) in 2018.
Invited talk entitled “Social Media Monitoring and Verification for Electionland” in MEJO 244: Talk Politics at the University of North Carolina, Chapel Hill, North Carolina in 2016.
Service Activities
SERVICE to the PROFESSION
- Visual Communication Division Vice Head & Program Chair for AEJMC, 2021-2023
- Journal Reviewer: Visual Communication Quarterly, 2021-present
- Chair and creator of the annual AEJMC Best of Design contest, 2021
- Co-chair and creator of the Southeast Colloquium Creative Contest, 2021 co-sponsored by BEA
- Visual Communication Division Research Chair for AEJMC Southeast Colloquium, 2021
- Alamance Community College Advertising & Graphic Design Advisory Board, 2021-present
- Second Vice-Chair for AEJMC Visual Communication Division, 2020-2021
- Membership Co-Chair for AEJMC Visual Communication Division, 2019-2020
- Education Chair for AEJMC Graduate Student Interest Group, 2018-2019
- Conference Reviewer: AEJMC Advertising Division 2021-present
- Conference Reviewer: AEJMC Visual Communication Division, 2020-present
- Conference Reviewer: AEJMC Southeast Colloquium Visual Comm. Division, 2020
- Conference Reviewer: AEJMC Graduate Student Interest Group, 2018-2019
- Conference Reviewer: ICA Journalism Studies Division, 2017
- Judge: AEJMC National Logo Competition, 2020-present
- Judge: AEJMC Creative Research Competition, 2020-present
SERVICE to the INSTITUTION
- Faculty Creative Advisor for Elon’s Live Oak Communications, Spring 2020-present
- Served on the Elon Media Board, Fall 2021-present
- Served on the Elon Core Curriculum Committee Fall 2021-present
- Served on the Elon Planning Committee for the 2021 Southeast Colloquium
- Member of Search Committee for Assistant Professor of Communication Design, Elon University Department of Communication Design, Fall, 2019
- Worked on team to create new student AIGA chapter, 2020.
- Member of Branding and Outreach Committee, Elon School of Communication, 2019-2021
- Media and Journalism Graduate Student Association (UNC), Vice-President, 2016-2017
- Graduate and Professional Students Federation (UNC), Senator, 2016-2017
- Graduate and Professional Students Federation (UNC), Senate Election Process Committee, 2016
Skills
Creative Tools
Adobe Photoshop, Illustrator, InDesign, Acrobat, XD, Lightroom, & After Effects; Figma; Final Cut Pro video editing software; HTML5 and CSS; Digital (DSLR) and film (SLR) camera shooting, processing, and development.
Social Media Tools
Crowdtangle, Dataminr, Meltwater, Brandwatch, Buffer, Hootsuite, Sprout Social, Canva, MailChimp, and BuzzSumo.
Analytical Tools
SPSS statistical software; Qualtrics survey software; Microsoft Office’s Excel, Airtable, Google Adwords, Google Analytics, and other search engine optimization (SEO) tools; Media planning tools: Scarborough, SRDS, and Simmons.
General Office and Teaching Tools
Microsoft Office’s PowerPoint, Word, Excel and Apple iWork’s Numbers, Keynote, Pages; Blackboard, Sakai & Moodle online instruction platforms; Zoom, Adobe Express, Voicethread, Kaltura, H5P, Padlet, Zoom Whiteboard, Jamboard, Hypothes.is, and Flip.
Awards
First Place Faculty Paper Award, AEJMC Visual Communication Division, 2022
Innovation in Teaching Award, AEJMC Visual Communication & Magazine Divisions, 2022
Outstanding Reviewer Award, AEJMC Political Communication Division, 2022
Kopenhaver Center for the Advancement of Women in Communication Fellow, 2021
Elon Center for Teaching and Learning Summer Writing Residency, 2021
New Faculty Summer Research Grant, Elon University, 2020
Academic Technology Small Grant, Elon University, 2020
First Place Student Paper Award, AEJMC Visual Communication Division, 2018
AEJMC Travel Award, 2018
First Place Student Paper Award, AEJMC Southeast Visual Communication Division, 2018
Roy H. Park Ph.D. Fellowship, 2016 – 2018
2016 Outstanding Masters Student – Mass Communication, University of Texas at Arlington
2016 College of Liberal Arts Accolade – Communication, University of Texas at Arlington