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Communication Design
![A group of strategic communications majors gather around a table in Schar Hall's conference room discussing upcoming visual communication projects. These students are earning a degree in public relations and advertising.](https://eloncdn.blob.core.windows.net/eu3/sites/23/2023/10/2023-Live-Oak-2.jpg)
![A communication design major interested in visual communication takes a cellphone phone of her product design on a light table in Schar Hall.](https://eloncdn.blob.core.windows.net/eu3/sites/23/2023/07/Schar-Light-Table.jpg)
![As part of Elon's communication design curriculum, this group of students will learn about the importance of visual communication.](https://eloncdn.blob.core.windows.net/eu3/sites/23/2023/06/CDE-header.jpg)
Learn Why Communication Design is Important – And How to Leverage It
In today’s fast-paced world, clear and engaging design is as important as ever.
Businesses, governments, nonprofits, you name it must communicate effectively with their audiences to convey their message, build brand awareness, and achieve their goals.
Communication design plays a pivotal role in conveying information. It combines elements of textual and visual communication to create a cohesive message that resonates. By utilizing principles of design, such as layout, typography, color theory, and imagery, communication design ensures that information is not just presented but also comprehensible, engaging, and memorable. A well-executed design strategy can significantly enhance how information is perceived and understood.
At Elon, students become visual storytellers, utilizing their skills to reach audiences through print publications, advertising, websites and mobile media.
Communication Design News