Using Elon University Identity & Branding
Elon University’s visual identity is created through logos, icons, typography, design, photos and color. By consistently following graphic identity standards, we are sending messages about the quality of Elon’s educational programs and its strong reputation. Please follow these guidelines to produce effective communications on behalf of the university.
Advice and approval
The Office of University Communications manages and oversees use of Elon’s visual identity. For advice and approval of design projects, contact Garry Graham, associate director of design, at 336.278.7417, firstname.lastname@example.org. For information about use of the university’s marks on Web pages and other electronic communications, contact Chris Spires, assistant director for online communications, at 336.278.7411, email@example.com.
Signatures and wordmarks
An Elon signature or wordmark should be present on all university communications, usually on the cover of a publication or the top of an electronic communication. These institutional marks should never be manipulated, altered or paired with other graphic marks or text. This includes type, rules, surrounding boxes, shadows, outlines, and embellishments. Schools, departments, offices, centers and other units of the university that desire a specific mark must get an approved version from the Office of University Communications.
Space should be left around the signatures and wordmarks. At a minimum, the clear space should be equal to half the height of the capital letters in the mark. This applies to all marks.
Leave the required clear space around these marks
In order to preserve legibility on print and digital publications, the following minimum size rules should be followed:
Maintain proper size to ensure legibility
Maintain clear space and minimum size
Elon’s marks are created using the Bembo typeface, a revival of a classic serif old-style typeface originally cut by Francesco Griffo in Italy circa 1495 for use in a book authored by Cardinal Bembo. Use of this typeface for headings and body type strengthens the university’s visual brand. A good option for headers, footnotes and sidebar body text is Myriad Pro, a sans-serif typeface that complements Bembo’s shape and weight. Since both Bembo and Myriad Pro must be purchased, other standard fonts that are available with installed software can be substituted. Look for fonts that complement Bembo and Myriad Pro. Highly stylized fonts are usually not the preferred choice for design.