University Communications and Auxiliary Services share the responsibility of managing university trademarks, licensing, and branding. Trademarked logos include Elon, Elon University, the monogram E, the Elon shield, and the Phoenix. For more information on how to use Elon’s official marks, please visit university items, including departmental, organizational, and student groups bearing official Elon marks and logos must conform to the branding guidelines.



Auxiliary Services reserves the right to deny designs that do not meet the identity standards. Due to trademark rights, persons and entities producing items that bear the Elon University name must do so through a licensed vendor. You may request a list of approved vendors through the Auxiliary Services office.

Vendors who wish to sell merchandise with an Elon logo should follow the established process, which includes the completion of an application and licensing agreements. Contact Auxiliary Services at 336-278-5584 for more information.