What is media analytics?

Media analytics measures the success of news, information, persuasive messages and entertainment in reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense of information related to traditional media, websites, social media and mobile media.

A Bachelor of Arts degree with a major in Media Analytics requires 52 credit hours in Communications, plus the 2-hour IDS 1150 Public Speaking course. Students must complete a minimum of 72 credit hours outside of Communications, including an academic minor or double major or a semester abroad in an Elon-approved program.

Major Requirements & Courses