Xin Liu
Associate Professor of Marketing
Department: Marketing & International Business
Email: xliu3@elon.edu
Phone number: (336) 278-5978
Professional Expertise
Brief Biography
News & Notes
Education
PhD (2017). Management Science and Engineering. University of Science & Technology of China. Hefei, Anhui, China
BS (2012). Logistics Management. Anhui University. Hefei, Anhui, China
Employment History
Courses Taught
Supply Chain Management Performance
Operations Management and Supply Chain Management
Logistics and Distribution
Advanced Operations Management and Supply Chain Management (MBA)
Management Information System
Business Computing
Management Control
Research
Publications
Han, X., Yang, X., & Liu, X. (2024). Optimal dynamic pricing and green design under carbon-reduction competition considering social influence. RAIRO - Operations Research (Forthcoming).
Han, X., Khouja, M., & Liu, X. (2023). A dynamic model considering consumer green awareness and environmental subsidy. International Journal of Production Economics, 260, 108840.
Han, X., Zhang, H., & Liu, X. (2022). Optimal decisions for the innovative enterprise considering brand goodwill and consumers’ quality expectation. Computers & Industrial Engineering, 108498.
Han, X., Zhou, Y., & Liu, X. (2022). Optimal production strategies of competitive firms considering product innovation. RAIRO-Operations Research, 56(3), 1335-1352.
Khouja, M., & Liu, X. (2021). A price adjustment policy for maximizing revenue and countering strategic consumer behavior. International Journal of Production Economics, 108116.
Han, X., & Liu, X. (2020). Equilibrium decisions for multi-firms considering consumer quality preference. International Journal of Production Economics, 227, 107688.
Khouja, M., & Liu, X. (2020). A retailer’s decision to join a promotional event of an e-commerce platform. International Journal of Electronic Commerce, 24(2), 184-210.
Khouja, M., Liu, X. and Zhou, J., (2020). To sell or not to sell to an off-price retailer in the presence of strategic consumers. Omega, 90, 102002.
Khouja, M., Ajjan, H. and Liu, X., (2019). The effect of return and price adjustment policies on a retailer’s performance. European Journal of Operational Research, 276(2), 466-482.
Liu X., Gou Q., Layth A., Liang L. (2015). Option Contracts: A Solution for Overloading problems in delivery service supply chain. Journal of the Operational Research Society, 67(2), 187-197.
Liu X., Liang W. 2011. Automobile Cycle Logistics Model based on 5R Principle of Cyclic Economy. Journal of Hefei University of Technology (Social Science Edition), 25(5): 40-45.
Presentations
Liu X. 2023. Trade-in Strategy Selection for Manufacturers Considering Government Subsidy and Marketing Effort. In Production and Operations Management Society 33rd Annual Conference
Liu X. 2022. Optimal decisions for the innovative enterprise considering brand goodwill and consumers’ quality expectation. In 2022 INFORMS Annual Meeting
Liu X. 2021. A Dynamic Model Considering Consumer Green Awareness and Environmental Subsidy. In 2021 INFORMS Annual Meeting
Liu X. 2019. Equilibrium decisions for multi-firms considering consumer quality preference. In 2019 INFORMS Annual Meeting
Liu X. 2019. Forward-looking vs. Myopic Parties in Two-Period Stochastic Inventory Model. In Production and Operations Management Society 30th Annual Conference
Liu X. 2018. Aligning Price Adjustment Protection with Return Policy. In Production and Operations Management Society 29th Annual Conference
Liu X. 2018. Two-period Newsvendor Problems considering Partial backorders in the second period. In Production and Operations Management Society 29th Annual Conference
Liu X. 2016. An Online Retailer's Decision to Sell through a Short-Lived Second Party Discount Channel. In 2016 INFORMS Annual Meeting.
Liu X. 2016. Quantity Strategy with Strategic Consumers. In Production and Operations Management Society 27th Annual Conference
Liu X. 2015. Option Contracts: A Solution for Overloading problems in delivery service supply chain. In 3rd International Workshop on Logistics and Supply Chain Management
Liu X. 2015. Introducing option contract into the delivery service supply chain. In Production and Operations Management Society 26th Annual Conference
Professional Activities
Reviewer, International Journal. of Information Technology and Decision (IJITD), 2021-present
Reviewer, Socio-Economic Planning Sciences (SEPS), 2021-present
Reviewer, Journal of Management Information System (JMIS), 2021-present
Reviewer, Electronic Commerce Research and Applications (ECRA), 2021-present
Reviewer, Journal of Operations Research Society (JORS), 2021-present
Reviewer, European Journal of Operations Research (EJOR), 2020-presen
Reviewer, International Journal of Production Economics (IJPE), 2019-present
Reviewer, International Journal of Electronic Commerce (IJEC), 2019-present
Reviewer, The Science of the Total Environment (STOTEN), 2019-present
Reviewer, Flexible Services and Manufacturing Journal (FLEX), 2019-present
Reviewer, Transportation Research Part E (TRE), 2019-present
Reviewer, Omega: The International Journal of Management Science, 2017-present
Reviewer, International Journal of Production Research (IJPR), 2015-present
Reviewer, Journal of Modeling in Management (JMM), 2015-present
Service Activities
MBA curriculum revision committee member at Elon University (2021)
Global Education Center Advisory Committee member at Elon University (2021-2024)
Faculty Research and Development Committee member at Elon University (2021-2024)
Personal Information
Skills
Develop small management information system (MIS)
Build model to solve the optimal problems by LINGO
Skilled in the use of MATLAB, Maple, Mathematica, LyX, and Office software
Awards
Elon University LSB Summer Research Award, 2019, 2021, 2022, 2024
Elon University Dean’s Award for Excellence in Scholarship, 2023
Elon CATL Winter Term Student Engagement Award, 2022
Teaching Sabbatical Award, 2021
Dean's Award for Excellence in Teaching, 2021
LSB Summer Research Award, 2019, 2021, 2022
New Faculty Summer Research Award, 2020