In today’s business world, it’s critical that companies balance supply and demand. Too little demand and companies incur costs associated with operating at a sub-optimal level. Too much demand and not enough supply, customers are unhappy and companies lose market share and suffer loss of profitability. With a degree in marketing, you have the option of experiencing the demand and supply side of a business.
With a focus in three critical areas, you build the skills needed to manage supply and demand to create and deliver value in the form of goods and services for your customers. The professional sales focus allows you to develop core skills in selling and sales management, which help generate demand. The supply chain management focus will help you gain knowledge of marketing channels and operational methodologies that manage the supply of goods and services to meet demand. The digital marketing focus will teach you to gather and analyze customer intelligence using market research and consumer analytics.
Whether you want to work for a for-profit or nonprofit organization, our marketing faculty will engage and guide you through the marketing process so that you can have a successful marketing career.
Marketing majors are required to complete at least one internship for academic credit. Examples of internships students have completed include logistics for Prada, marketing and promotions for NBC Sports, search marketing for Ebay Enterprise Marketing Solutions, market research for Bose Corporation and account management for BBDO.
A degree in marketing provides a multitude of opportunities in a diverse selection of professions. A few of the many job opportunities available to individuals with a marketing degree include marketing associate, purchasing agent, sales consultant, account representative, brand manager, marketing researcher, business development representative, and product development executive trainee. Elon Marketing alumni work for employers such as ADP, Bank of America, CEB Global, Credit Suisse, Cushman and Wakefield, FactSet Research Systems, Kraft Heinz, Hershey Company, Hewlett Packard Enterprise, Liberty Mutual, Macy’s, NetSuite, Oracle, Paycom, Proctor & Gamble, Red Ventures, SAP, Staples, T. Rowe Price, The Advisory Board Company, TJX Companies, and UBS.