In today’s business world, it’s critical that companies balance supply and demand. Too little demand and companies incur costs associated with operating at a sub-optimal level. Too much demand and not enough supply, customers are unhappy and companies lose market share and suffer loss of profitability. With a degree in marketing, you have the option of experiencing the demand and supply side of a business.
With a focus in three critical areas, you build the skills needed to manage supply and demand to create and deliver value in the form of goods and services for your customers. The professional sales focus allows you to develop core skills in selling and sales management, which help generate demand. The supply chain management major will help you gain knowledge of marketing channels and operational methodologies that manage the supply of goods and services to meet demand. The digital marketing focus will teach you to gather and analyze customer intelligence using market research and consumer analytics.
Whether you want to work for a for-profit or nonprofit organization, our marketing faculty will engage and guide you through the marketing process so that you can have a successful marketing career.
Marketing majors are required to complete at least one internship for academic credit through BUS 381. Examples of internships students have completed include asset management product governance for Fidelity Investments, marketing and promotions for NASDAQ OMX, B2B sales for AT&T, food service sales at PepsiCo, and market research for Trakid.
A degree in marketing provides a multitude of opportunities in a diverse selection of professions. A few of the many job opportunities available to individuals with a marketing degree include marketing associate, purchasing agent, sales consultant, account representative, brand manager, marketing researcher, business development representative, and product development executive trainee.
Elon Marketing alumni work for employers such as ADP, Bank of America, CEB Global, Credit Suisse, Cushman and Wakefield, Dell EMC, Gartner, FactSet Research Systems, Kraft Heinz, Hershey Company, Neiman Marcus, Hewlett Packard Enterprise, Liberty Mutual, Macy’s, NetSuite, Oracle NetSuite, Paycom, Proctor & Gamble, Red Ventures, SAP, Staples, T. Rowe Price, The Advisory Board Company, TJX Companies, XPO Logistics, Wayfair, and UBS.