Build the skills needed to deliver value in the form of goods and services for your customers. The professional sales focus allows you to develop core skills in selling and sales management, which help generate demand. The digital marketing focus will teach you to gather and analyze customer intelligence using market research and consumer analytics.
Professional Sales Focus
Marketing majors who choose to pursue a focus in sales should take MKT 418 Professional Selling and MKT 419 Sales Management as two of their three electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
Digital Marketing Focus
Marketing majors who choose to pursue a focus in Digital Marketing should take MKT 413 Integrated Marketing Communications, MKT 425 Digital Marketing and MKT 473 Marketing Data Analysis.
Supply Chain Management Major
A successful business is one which can balance demand for goods and services with a supply of goods and services. This creates satisfied customers and a competitive advantage. Employers are putting greater emphasis on individuals who can manage the supply chain for goods and services. One of the best places to understand how a business works and interacts with its customers is in the operations and supply chain area. Learn skills in forecasting, statistical process control, process and capacity management, distribution and warehouse management along with lean methodologies. Learn how to use data for decision making and the use of forecasting techniques for demand planning throughout the supply chain. All businesses have supply chains and these skills will make you a sought after individual for employment.