With a focus in three critical areas, build the skills needed to manage supply and demand to create and deliver value in the form of goods and services for your customers.
Marketing Career Areas of Study
Professional Sales Focus
Marketing majors who choose to pursue a focus in sales must take MKT 418 Professional Selling and MKT 419 Sales Management as two of their three electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
Supply Chain Management Focus
Marketing majors who choose to pursue a focus in Supply Chain Management must take MKT 430 Marketing Channels, MKT 431 Logistics and Distribution and MKT 432 Supply Chain Management Performance. Marketing majors cannot minor in Supply Chain Management.
Digital Marketing Focus
Marketing majors who choose to pursue a focus in Digital Marketing must take MKT 413 Integrated Marketing Communications, MKT 425 Digital Marketing and MKT 473 Marketing Data Analysis.