In this changing, global and technology-driven world, career success will increasingly rely upon your ability to innovate. By participating in Elon’s entrepreneurship curriculum, you will sharpen your creative instincts, enhance your critical thinking and learn to take the initiative required to add value in any situation.
To develop student curiosity and initiative to build self-managed critical thinkers who recognize, plan, & implement solutions.
To some people, entrepreneurship means ‘starting a company.’ At Elon, we think that perspective is too limiting. Research shows that only 3 in 1,000 college graduates start a company in any given year. In fact, the average age for founding an organization is 40 years old.
At Elon, entrepreneurship empowers students by instilling:
- Opportunity Recognition. Opportunity recognition is a byproduct of curiosity. Most of us think we are curious. This program emphasizes an active process of curiosity that enables students to explore creative relationships between non-obvious things.
- Initiative. Everyone wants to create, but we don’t always have the know-how to get started. This program helps students develop the activation energy to explore ideas, the knowledge to manage them, and the grit to see them to completion.
- Purpose. People who have purpose tend to have the most impact. This program challenges students to find their own passion and trains them to solve meaningful problems in ways that create value for a broad range of stakeholders.
- Design Thinking. Entrepreneurship involves exploration of the unknown, but the process for exploration is not unknown. This program trains students to employ a systemic approach to finding solutions. The design thinking process includes:
- Empathize: Learn about the audience for which you are innovating and develop a deep understanding of the challenge.
- Define: Redefine and focus your efforts based on what you have learned from your audience. Clearly define your problem
- Ideate: Brainstorm and develop as many creative solutions as possible. Select one to focus on.
- Prototype: Build a reproduction of one of your ideas to share with others.
- Test: Return to your user group and solicit feedback for refinement. Engage in continuous refinement.
Entrepreneurship majors are required to complete at least one internship for academic credit. Examples of internships students have completed include project management for Machine Center, lifestyles business for Marubeni America Corporation, event coordination for HQ Raleigh and social media marketing for Brides Across America.
Elon Entrepreneurship alumni work for employers such as CBSSports.com, CTS Capital Advisors, Deloitte Consulting, IBM, VMTurbo and Deliv.