At once bold and familiar, Elon Athletics’ new visual identity that was unveiled in August signals a new era for the Phoenix. We explore the thinking behind the new look, trace the marks and mascots that have represented Elon Athletics and hear from the students who brought them to life.
The new visual identity for Elon Athletics brings familiar elements together in a more unified system designed to create greater consistency across the department and a stronger visual connection with Elon University. At the center of the system is the “E” monogram, a university-wide mark long used as an expression of Elon identity and school spirit. Athletics will now feature it more prominently as its primary mark. The longstanding “Elon” wordmark also remains a foundational part of the athletics identity, reinforcing recognition whether it appears alone or alongside the monogram.
The system also introduces full-body and head marks depicting the Phoenix with a sharper, more athletic look. That vision comes to life in a new mascot costume designed to give the Phoenix a more dynamic presence and make it easier to engage with fans. The focused expression and forward-leaning stance convey determination and motion, while the gold sweater, monogram “E” and stylized flames on the shoes draw from Elon’s history and traditions. Together, the new marks and costume connect generations of Elon fans while reflecting the energy and ambition of today’s student-athletes.
This visual evolution comes during a period of notable momentum for Elon Athletics. Guided by Phoenix Rising, its five-year strategic vision, the department is pursuing championship success, academic achievement and holistic student-
athlete development across its 17 varsity programs. During the 2025-26 academic year, Phoenix teams won seven CAA championships, student-athletes posted a department-record 3.444 cumulative GPA and Elon led the conference with eight Leadership and Sport Excellence Award recipients.
“This identity reflects both who we are and where we are headed,” says Jenn Strawley, director of athletics. “It honors the history and traditions that have shaped us while giving us a fresh way to represent the energy and character of Elon Athletics. This identity embraces our present and sets our path for the future.”
The Phoenix’s New Look
1. Built to Move, Made to Connect
An upgraded head design improves visibility and mobility, allowing the Phoenix to interact more naturally with fans and bring greater energy to each appearance.
2. A Tenacious Spirit
A focused expression conveys the determination, confidence and purpose that define the Elon community.
3. Ready for the Spotlight
Updated materials and construction give the costume a stronger presence in photographs, videos and game-day crowds.
4. A Link to Elon’s Past
The gold sweater and monogram “E” honor Elon’s original Fightin’ Christian mascot, connecting a familiar piece of our history with a new generation of the Phoenix.
5. Fueled by the Flame
The flame detail evokes the rebirth at the heart of the Phoenix story — and the enduring spirit behind Elon Athletics.
6. Best Foot Forward
Custom shoes echo the Phoenix rising from the ashes, pairing a symbol
of resilience with a bold, contemporary style.