Interactive media refers to the transformative ways that people share information and ideas through creative uses of technology.
Text, graphics, audio and video have been integrated into digital environments, allowing a user or audience to interact with the source of this content (typically via computer or mobile device) rather than receive content in a packaged linear form (such as a newspaper or evening newscast where the communication flow is one-way). Examples of interactive media include web sites, user-generated content, interactive television, gaming, interactive advertising, blogs and mobile telephony.
Elon's Master of Arts in Interactive Media program will enroll approximately 36 students for a year of intensive, full-time study. The program invites working professionals who desire to return to school for a year of retooling, newly graduated communication students who wish to extend their education to interactive media, and graduates who earned other majors in college and now want to pursue a professional graduate degree.
Students will work in a high-tech graduate suite as they research, plan and develop interactive media projects. The program also includes a domestic or international fly-in to collect content for a Winter Term team project to serve the public good.
Classes are Monday through Friday during the day. Production classes will have fewer than 20 students; the full cohort of graduate students will be in theory and strategy courses.
The M.A. in Interactive Media program prepares students to think strategically across media platforms, plan and create interactive media content, and manage information in a digital age.
The Interactive Media program requires 11 courses (36 semester hours) from Summer II through Spring Term. Students admitted without prior undergraduate courses in Media Law and Ethics and Media Writing will take them as preparatory classes.
The School of Communications and the M.A. in Interactive Media are accredited by the Accrediting Council on Education in Journalism and Mass Communications. Elon is one of only nine private institutions in the nation with an accredited graduate communications program.
We look to our national Communications Advisory Board for both professional expertise and program support. Our students benefit enormously by having media professionals and corporate executives come to campus each semester to share their expertise in classes and with individual students. In fact, students tell us the Advisory Board visit is a highlight of the semester. In turn, our faculty benefits from their discussion of communication trends that may impact our curriculum, our internship program and the job market for our seniors. Additional program support comes in the form of gifts and development efforts. For example, the Advisory Board and other sources have raised more than a half-million dollars in gifts and pledges to support the School of Communications.