In this class, students use SPSS to run create mediation and moderation models, along with Market Basket Analysis and Cluster Analysis (K-means). In their final project, students create regression and models and cluster analysis, intepret results, and make recommendations. Achieves technology student learning outcomes c, d, and e.

View MKT 4260 in the Academic Catalog

Approved for Data Intensive Course Designation starting Fall 2025.