Hal Vincent
Associate Teaching Professor of Strategic Communications and Faculty Director of Live Oak
Department: Strategic Communications
Email: hvincent@elon.edu
Phone number: (336) 278-5348
Professional Expertise
News & Notes
Education
Master of Science, Mass Communications, Virginia Commonwealth University: The Ad Center, Richmond, VA. Professional specialization: Advertising Strategy and Management.
Bachelor of Arts, Speech Communication and Journalism, University of Richmond, Richmond, VA.
Employment History
Elon University, Elon NC. 2013 - Present
Lecturer and Faculty Director of Live Oak Communications
University of South Florida, Tampa, FL . 2012 – 2013
Interim Director, the Zimmerman Advertising Program (ZAP)
University of South Florida, Tampa, FL. 2009 – 2013
Instructor of Advertising, School of Mass Commuinications
University of South Florida, Tampa, FL. 2007 – 2009
Adjunct Instructor of Advertising, School of Mass Communications
Temple University, Philadelphia, PA. 2004 – 2005
Adjunct Instructor of Advertising , School of Mass Communications
Pyper Paul Kenney, Tampa, FL. 2007 - 2009
Director of Account Management
WestWayne (now 22 Squared), Tampa, FL. 2006 - 2007
Account Supervisor
Fahlgren Benito Advertising, Tampa, FL. 2005 - 2006
Vice President, Account Supervisor
Tierney Communications, Philadelphia, PA. 2002 - 2005
Senior Account Executive / Account Director
Temple University, Philadelphia, PA. 2004 – 2005
Adjunct Instructor of Advertising , School of Mass Communications
Foote Cone & Belding, New York, NY. 1999 - 2001
Account Executive
Courses Taught
· COM/MEA-260: Understanding Audiences: Media Analytics
· COM-266: The Communications Fellows “Florida” Experience
· COM/STC-362: Strategic Research Methods
· COM-380: Com Internship Supervisor
· COM-381: Media Workshop Live Oak Communications
· COM/STC-438: Advertising Techniques
· COM/STC-452: Strategic Communications Campaigns
· HNR-498: Honors Thesis
· IDS-115: Public Speaking
Leadership Positions
Association for Education in Journalism and Mass Communication (AEJMC), Advertising Division
Head. Executive Committee. 2019 – 2020
Vice-Head. Executive Committee. 2018 – 2019
Education and Teaching Standards Chair 2016 - 2018
Chair. Distinguished Teaching & Early Career Excellence Award Committees. 2016 – 2018
Advertising Federation (AAF) Triangle
Chair. Education. 2015 – present.
University of South Florida, Tampa, FL. 2012 – 2013
Interim Director, the Zimmerman Advertising Program (ZAP)
Publications
Mickelson, P., Vincent, H., & Bendinger, B., (2020). Brand Builder Workbook: Tools to build winning campaigns, 2nd ed. Chicago, IL: The Copy Workshop.
Bush, L., Ranta, J., & Vincent, H., (2018). The Student-run Agency: Transitioning from student to professional. Dubuque, IA: Kendall Hunt Publishing.
Haygood, D, Vincent, H., & Bush, L., (2019). Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates. Journal of Advertising Education, 23(1), 22–38.
Hannam B., Sturgill A., Furnas K., & Vincent H., (2019). Factors in Leadership Development for Communication Students in Co-Curricular Organizations. Teaching Journalism & Mass Communication, 9(32), 12-2.
Bush, L., Haygood, D., & Vincent, H., (2017). Student-Run Communications Agencies: Providing Students With Real-World Experiences That Impact Their Careers. Journalism & Mass Communication Educator, 72(4), 410–424.
Presentations
Vincent, H., (2019). The Small Small World of Global Advertising (keynote). AEJMC Advertising annual full-day teaching workshop, annual conference, Toronto, Ont.
Vincent, H. (2019). Designing Media Analytics Curricula and Courses: Critical Knowledge and Skills Sets (invited panelist). The Broadcast Education Association (BEA) annual conference, Las Vegas, NV,
Vincent, H., (2019). Do For Yourself as You Do for Others: Student-Run Agency Branding and Self-Promotion. 5th Biennial Integrated Marketing Communications Conference, UNCW, Wilmington, NC.
Vincent H., (2018). Advertising: Data and Decisions (keynote). AEJMC Advertising annual full-day teaching workshop, annual conference, Washington D.C.
Vincent H., (2017). Great advertising; concepts and big ideas. NC Scholastic Media Summer Institute, UNC, Chapel Hill, NC.
Vincent H., (2017). Name that brand: a class exercise to introduce brand equity through strategic communications. AEJMC annual conference. Chicago, IL.
Vincent, H., (2017). Creative Communications for Faith-Based Nonprofits (4-day workshop leader). Chautauqua Institution week three theme: “A Crisis of Faith,” Chautauqua, NY.
Vincent, H., (2016). Creating Unique Experiential Opportunities: The Case for Student-Led Ad Agencies (invited panelist). American Academy of Advertising Annual (AAA) annual conference, Seattle WA.
Professional Activities
Vice-President. Executive Board of Directors, Alamance Arts. 2020 – present.
Board of Directors. Marketing Communications. Burlington Beer Works Cooperative Brewpub, March 2015 – present.
Board of Directors. Friends of the Alamance County Library. 2018 – present.
Judge. Referred professional competition, Visit FLA Flagler Tourism awards. 2019 – present
Chautaqua Institution. Creative Communications for Faith-Based Nonprofits (4-day workshop leader). Week three theme: “A Crisis of Faith,” Chautauqua, NY. 2017
Chautauqua Institution. Creative Communications for Nonprofits (4-day workshop leader). Chautauqua Week three theme: “Moral Leadership in Action,” Chautauqua, NY. 2016
Service Activities
Chair Pro-Tempore. University Curriculum Committee, Elon University. 2019 & 2020
Member. Provost Search Committee, Elon University. 2019
Co-Chair. Academic Council appointed Lecturer Task Force Committee, Elon University, 2019.
Chair. Strategic Communications Major Curriculum Review Audit Committee, Elon University. 2019.
Member. Advisory Committee, The Center for the Study of Religion, Culture and Society, Elon University. 2017 – present
Member. Review Committee, Multifaith Scholars Program, Elon University. 2018 – present
Chair. Religious and Spiritual Life Committee, Elon University. 2015 – 2017
Assistant Advisor. Student American Academy of Advertising (AAF) Chapter, Elon University. 2014 – present
Assistant Advisor. Living and Learning Community (LLC) - Communications, Elon University. 2014 – 2018
Awards
Outstanding Service Award. AEJMC Advertising Division. 2020
Excellence Leadership (service) Award. Elon University School of Communications. 2016
Faculty Mentor Award. AAF Most Promising Multcultural Advertising Student competition. 2011, 2012, 2015, 2016 & 2021
Academic Service-Learning Scholar. Elon University. 2016 – 2017
Coleman Foundation Faculty Fellow of Entrepreneurship. Elon University. 2015 - 2016