Jane O'Boyle
Associate Professor of Strategic Communications
Department: Strategic Communications
Email: joboyle2@elon.edu
Phone number: (336) 278-5740
Professional Expertise
Brief Biography
Jane O’Boyle earned the 2022 Teaching Excellence Award at the School of Communications. She has published award-winning research in areas such as social media, public diplomacy, international and cultural communication, civic engagement and political campaigns. A native of Detroit, O'Boyle spent nearly twenty years in New York City, where she was the Vice President of Marketing for the largest division of Random House, Inc. She has been an independent consultant in marketing/public relations, and has written or ghostwritten nearly thirty books. She has also written features for national magazines, and was the longtime opinion columnist at Charleston magazine. Her scholarly research has been published in Global Media and Communication, International Journal of Communication, American Journalism and Newspaper Research Journal, among others.
News & Notes
Education
Ph.D. Mass Communications, University of South Carolina 2017
M.A. Communication, University of Charleston
B.A. Journalism and French, University of Michigan, Honors College
Courses Taught
COR 1100 Elon Core Curriculum: The Global Experience
COM 1000 Communications in a Global Age
COM 2000 Inclusive Communications
MEA 2600 Understanding Audiences
COM 3000 Persuasion
STC 3120 Strategic Writing
STC 2520 Foundations of Strategic Communications
COM 4970 Great Ideas & Research
Publications
Luchsinger, A., & O’Boyle, J. (2023). TV News and the Military: Exploring Media Frames of an American Institution. Electronic News, 2023.
Bhalla, N., O’Boyle, J., & Moscowitz, L. (2022). Selling Yoga “Off the Mat”: A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine. Journal of Communication Inquiry.
O'Boyle, J., & Haq, S. (2022). Twitter Images Across Boundaries: Comparing the Use of Images in Political Posts from Six Nations. The Agenda-Setting Journal.
O'Boyle, J., & Pardun, C. (2021). How Twitter Drives the Global News Agenda: Tweets from Brazil, Russia, India, China, the U.K. and U.S. and Online Discourse about the 2016 U.S. Presidential Election. Global Media and Communication.
O’Boyle, J., & Sturgill, A. (2019) Prevalence of Media Analytics Content in Accredited Colleges and Universities. In The Golden Age of Data: Media Analytics in Study & Practice (ed. D. Grady). Routledge.
O’Boyle, J., & Li, J-Y. (2019). #MeToo is Different for College Students: Media Framing of Campus Sexual Assault, Its Causes and Proposed Solutions. Newspaper Research Journal.
O’Boyle, J. (2019). Twitter diplomacy between India and the United States: Agenda-building analysis of tweets during presidential state visits. Global Media and Communication, 15(1), 121-134.
Frear, C., O'Boyle, J., & Kim, S-H. (2019). Regional Media Framing of the Confederate Flag Debate in South Carolina. Newspaper Research Journal.
Bhalla, N., O'Boyle, J. & Haun, D. (2018). Who Is Responsible for Delhi Air Pollution? Indian Newspapers’ Framing of Causes and Solutions. International Journal of Communication, 12.
O’Boyle, J. (2018). The New York Times and The Times of London on India Independence leaders Gandhi and Ambedkar, 1920-1948. American Journalism, 35(2): 214-235.
Moscowitz, L., Billings, A., Ejaz, K., & O'Boyle, J. (2018). Outside the Sports Closet: News Discourses of Professional Gay Male Athletes in the Mainstream. Journal of Communication Inquiry, 42.
Somani, I., & O’Boyle, J. (2018). TV news in India: Journalists in transition. In Freedman, E., Goodman, R., & Steyn, E. (Eds.), Critical Perspectives on Journalistic Beliefs and Actions: Global Experiences. New York: Routledge.
Li, J-Y., Kim. S-H., & O'Boyle, J. (2017). I believe what I see: Students' use of media, issue engagement, and the perceived responsibility regarding campus sexual assault. Journal of Health Communication, 22(9): 772-782.
Wei, R., & O’Boyle, J. (2016). Mobile media as a political institution in Asia: Preliminary evidence from empirical research 2000-2015. In R. Wei (Ed.), Mobile media, political participation, and civic activism in Asia: Private chat to public communication. Singapore: Springer.
O’Boyle, J. (2016). A Kiss, and All Was Said (p. 80-83); Let Joy Be Unconfined (p. 83-85); The Sweet Smell of Power (p. 106-108); The Saddest Song (p. 161-164). In K. Kenney. Philosophy for Multisensory Communication and Media. New York: Peter Lang.