Headshot of Kelsey Armstrong

Kelsey Armstrong

Associate Director of Student Life Communications

Department: Student Life

Office and address: Alamance Building, Office 218A 2188 Campus Box Elon, NC 27244

Phone number: (336) 278-7349

Brief Biography

Kelsey Armstrong joined the staff of Elon University in 2022 as the student life communication manager. An innovative strategic communication professional, her professional expertise includes strategic communication, social media, content strategy, profile optimization, brand storytelling, analytics, brand management, content creation, and writing.  As the student life communication manager, she leads communication efforts for the Division of Student Life, writes and edits news stories, annual reports, emails, and communication workshops and trainings. She also oversees the social media strategy and management of the division’s account and assists in communication for HealthEU, Elon’s wellness initiative. 

Before Elon, Kelsey was a social media and content strategist at Gelia, a marketing agency, and a public communication specialist for Cooperative Extension at North Carolina A&T State University.

News & Notes

Education

Ph.D. Communication, Liberty University  

Dissertation - A Case Study On How HBCUs Use Social Media To Reduce Uncertainty Of COVID-19

M.S. Public Relations, Syracuse University

B.S. Journalism and Mass Communication (Broadcast Production), North Carolina A&T State University 

Courses Taught

ElonNEXT: Mastering Social Media Strategy and Analytics

Publications

Armstrong, K.A, A Case Study On How HBCUs Use Social Media To Reduce Uncertainty Of COVID-19 (2023). Doctoral Dissertations and Projects. 4705. https://digitalcommons.liberty.edu/doctoral/4705 

Professional Activities

Association of Communication Excellence  (ACE)

  • Member Services Director, 2024-present
  • Co-chair, 2025 ACE Conference Committee
  • Chair, Marketing and Social Media Learning Community, 2023-present
  • Member, 2024 ACE Conference Committee 
  • Member, 2023 ACE Conference Committee
  • Chair, 2022 ACE Conference Committee
  • Vice-chair, Marketing Learning Community, 2019

Service Activities

Mentor, Thrive Women's Empowerment 

Skills

Newswriting, social media management, social media strategy, social media analytics, storytelling