Katelyn Walls

Assistant Professor of Business Analytics

Department: Management and Entrepreneurship

Koury Business Center, Office 346-G 2075 Campus Box Elon, NC 27244

Brief Biography

Dr. Katelyn Walls is an Assistant Professor of Business Analytics at the Love School of Business at Elon University. She holds a Ph.D. in Information Systems from the University of North Carolina at Greensboro (UNCG). Her work is centered on leveraging data-driven insights to understand complex business challenges, including the impact of social media on corporate reputation (i.e., Cancel Culture). Her research uses qualitative methods to analyze data and inform strategic decision-making. She is also interested in the ethical considerations of AI/ML in business, digitalization trends, and the evolving relationship between humans and technology. Her earlier research has been published in leading Information Systems conferences. At Elon, she teaches courses on Business Analytics. When she's not wrangling data (or her two dogs), she can be found attempting to learn the latest TikTok dance trends, with varying degrees of success, or losing herself in the pages of a good book.

News & Notes

Education

University of North Carolina at Greensboro, Bryan School of Business, Greensboro, NC

Ph.D., Information Systems, 2020-2024

Dissertation: A CULTURAL DIGITAL JURY: A MULTI-ESSAY EXPLORATION OF CANCELLATION EVENTS, USER MOTIVATIONS TO PARTICIPATE, AND THE RESULTING INFORMATION ASYMMETRY’S ECONOMIC EFFECTS

Middle Tennessee State University, Jones College of Business, Murfreesboro, TN

M.S., Information Systems - Business Intelligence and Analytics, 2019-2020

Middle Tennessee State University, Murfreesboro, TN

B.A., Pyschology - Pre-Graduate Research, Minors: Information Systems, Spanish, Honors, 2016-2019.

Thesis: UNDERSTANDING THE SUBSCRIBERS OF THE LOCAL IMAGINATION LIBRARY AND THEIR HABITS

Employment History

Assistant Professor of Business Analytics, 2024-Current

Love School of Business, Department of Management and Entrpeneurship

Elon University

Graduate and Teaching Assistant, 2020-2024

Bryan School of Business, Department of Information Systems and Supply Chain Management

University of North Carolina at Greensboro

Graduate and Teaching Assistant, 2019-2020

Jones College of Business, Department of Information Systems and Analytics

Middle Tennessee State University

Courses Taught

Elon University

Foundations of Business Analytics

University of North Carolina at Greensboro

Secure Networked Systems (Cisco Packet Tracer)
Information Systems for Decision Making (Excel)
Principles of Predictive Analytics (Python and R)

Middle Tennessee State University

IT Applications for Decision Making (Excel)

Research

Corporate Reputation (Cancel Cutlure)
Digitalization
Gen AI
AI/ML Ethics, Bias, Morality
Agentic IT Artifacts
Human-Computer Interaction
Social Media

Current Projects

Working Papers

Walls, Katelyn L.; A.F. Salam, “Integration of Abduction and Problematization: Perspectives on Developing Interesting Information Systems Theories” (Full Paper). To be submitted to MISQ

Walls, Katelyn L.; A.F Salam, “Digital Fashion: Metaverse, Virtual Reality, and Augmented Reality” (Full Paper). To be submitted to ISR

Walls, Katelyn L.; A.F Salam, “Bias in Machine Learning (ML) and Artificial Intelligence (AI) Algorithms and Consequences: Are We Too Late?” (Full Paper). To be submitted to ISR

Walls, Katelyn L.; Vashkar Ghosh, “A Review of Agency Theory and Agentic IT Artifacts and Future Directions” (Full Paper). To be submitted to JAIS

Walls, Katelyn L. “A CULTURAL DIGITAL JURY: A MULTI-ESSAY EXPLORATION OF CANCELLATION EVENTS, USER MOTIVATIONS TO PARTICIPATE, AND THE RESULTING INFORMATION ASYMMETRY’S ECONOMIC EFFECTS” (Dissertation: Tentative Title). To be submitted to ISR

Publications

Conferences

Palvia, Prashant; Daneshvar Kakhki, Mohammad; Mohammed, Fatima; and Walls, Katelyn L., "How Does Information Technology Governance Impact Organizational Performance: A MetaSEM Study" (2022). AMCIS 2022 Proceedings. 9. https://aisel.aisnet.org/amcis2022/sig_meta/sig_meta/9

Walls, Katelyn L. and Salam, A. F., "Integration of Abduction and Problematization: Perspectives on Developing Interesting Information Systems Theories" (2022). AMCIS 2022 TREOs. 13. https://aisel.aisnet.org/treos_amcis2022/13

Walls, Katelyn L. and Nemati, Hamid R., "Participation in Cancel Culture: An Exploration of the Antecedents" (2022). AMCIS 2022 TREOs. 90. https://aisel.aisnet.org/treos_amcis2022/90

Presentations

Walls, Katelyn, "A CULTURAL DIGITAL JURY: A MULTI-ESSAY EXPLORATION OF CANCELLATION EVENTS, USER MOTIVATIONS TO PARTICIPATE, AND THE RESULTING INFORMATION ASYMMETRY’S ECONOMIC EFFECTS" (2023). AMCIS Doctoral Consortium (Late-Stage).

Walls, Katelyn; Barrett, Kevin; Bak, Tetiana; Pillow, Trynia; Lazenok, Luliia (2019) Analytics presented at the AIS Scholastics Analytics Challenge. Top 5 Finalist.

Walls, Katelyn; Stuart, Tristan; Manger, Erik; Lange, Luis; Tsai, Yiting (2019) “Audioternum” Software presented at the AIS Software Innovation Challenge. Top 5 Finalist.

Walls, Katelyn; Sessler, Robin; Bernstein, Stuart (2018). “Developing an Engaging Online Intervention for Health Literacy: Spanish Translation” Poster board presented at Middle Tennessee State University Scholars Week.

Walls, Katelyn & Pennington, John (2016). “How Color Affects Taste: Citrus Models” Board presented at Middle Tennessee State University Scholars Week.

Walls, Katelyn & Pennington, John (2016). “How Color Affects Taste: Citrus Models” Thesis presented at Tennessee Junior Science and Humanities Symposium, University of Knoxville, TN.

Walls, Katelyn; Laurel, Jasmine; Pennington, John (2015). “Color is Deceiving?” Oral presentation presented at Middle Tennessee Psychological Association.

Walls, Katelyn; Laurel, Jasmine; Pennington, John (2015). “Color is Deceiving?” Poster board presented at Middle Tennessee State University Scholars Week.

Professional Activities

Next-Generation Learning with Artificial Intelligence (AI) Tools, University of North Carolina at Charlotte

IRB Certification

MIS Quarterly Knowledge-Sharing Session, Zoom, March 2022, Title: “Machine Learning in IS Research”

Kaggle, August 2022, Certification: Intro to AI Ethics

American Conference of Information Systems (AMCIS), Conference Reviewer

Service Activities

Association for Information Systems (AIS) member

Beta Gamma Sigma member

Skills

Languages

English: Native Language

Spanish: Advanced Listener, Novice Speaker, and Intermediate Reading and Writing

Computer Skills

Database Languages and Management: SQL, NoSQL, MySQL, ERD management, ETL, Apache Hadoop, Pig, Hive, Neo4j
Predictive and prescriptive analytics, Supervised and unsupervised learning: Python, R, Pandas, NumPy, Matplotlib, Scikit-learn, nltk, BeautifulSoup, seaborn, Recommendation Engines, Data Mining, APIs, Sentiment Analysis, TensorFlow (currently learning)
Data Visualization Software: Tableau, PowerBI (currently learning)
Statistical methods: Experimental methodology, Survey methodology, SAS, R, SPSS, SEM
Security Software: Cisco Packet Tracer
Microsoft Office Applications
Soft Skills: Writing, Communication, Time-management, Critical Thinking, Teamwork, Problem solving

Awards

Graduate Student Teaching Excellence Award (2024)