This forward-looking initiative, known as Phoenix Rising, sets a five-year strategic course for Phoenix Athletics, establishing its vision, and driving its priorities, while remaining steadfast in its values and its alignment with Boldly Elon.
In a time of profound transformation across Division I college athletics, Elon University is embracing the challenge and seizing the opportunity to chart a bold new course for Phoenix Athletics. With a steadfast commitment to excellence, innovation, and the holistic development of student-athletes, Elon is proud to unveil a renewed vision and strategic approach for the future of its athletics program.
This forward-looking initiative, known as Phoenix Rising, sets a five-year strategic course for Phoenix Athletics, establishing its vision, and driving its priorities, while remaining steadfast in its values and its alignment with BOLDLY ELON. The evolving landscape of college athletics requires new solutions and stronger partnerships — and Elon is rising to the occasion.
“Elon has long been defined by our ambition, innovation, and unwavering support for student success,” said Elon University President Connie Ledoux Book. “As college athletics continues to change at a rapid pace, Elon is boldly embracing the moment — investing in our programs and our people so we can thrive in this new environment. Our vision is grounded in excellence, and we are confident that Elon Athletics will continue to inspire pride, purpose, and passion helping to elevate the brand and reputation of our University.”
Recognizing that Elon is the nation’s leader in engaged and experiential learning, Phoenix Rising remains focused on providing a transformative student-athlete experience, while also embracing the new world of college athletics through innovative strategies to drive competitive and academic excellence, enhancing engagement across all stakeholders and ultimately utilizing athletics to assist in enhancing the brand and reputation of the institution.
A new fundraising model launched last year, designed to provide donors with greater flexibility and choice, is central to Phoenix Rising. The new model empowers supporters to invest directly in the sport or area that means the most to them — creating a sustainable and responsive framework for success across all 17 varsity programs.
“In today’s world of Division I athletics, the need for strategic investment, adaptability, and donor partnership has never been greater,” said Director of Athletics Jenn Strawley. “We are positioning Elon Athletics to be successful in this new era by prioritizing the unique needs of each program while remaining committed to championship-level performance and student-athlete development. Now more than ever, we need the support, belief, and trust of our entire community. Together, we can build a culture of excellence that will allow Phoenix athletics to soar to new heights.”