• A street market in South London. Photo credit Kim Jones.
  • Students in a Qualitative Research Methods class and members of the APO Service Learning fraternity celebrate Halloween 2009 with children at the East Burlington Community Center. Photo credit Kim Jones.
  • Apple pressing in Cowee, NC 2008 as part of research conducting through PERCS. Photo credit Kirsten Rhodes.
  • NC potter Mark Hewitt with a clay coil for a large pot in Pittsboro, NC 2005. Photo credit Tom Mould.
  • A young woman getting her lip pierced at Kingpin Tattoo in Greensboro, NC 2002. Photo credit Lauren Vilis & Samiha Khanna.

Teaching Module on Focus Groups

PERCS has developed teaching modules to guide students through some of the key issues and methods involved in ethnographic fieldwork. These modules can be used by teachers or directly by students.

Focus Groups: This module describes how to conduct qualitative research for gathering information, attitudes and opinions on a particular topic or issue in an interactive group setting.

Check out these other modules as well!