Ericka Link & Becca Chase
Assistant Professor Chris Nelson’s sales classes are harnessing the power of AI to give students hands-on, practical experience that prepares them for real-world sales scenarios.
Ericka Link ‘24 and Becca Chase ‘24 experienced the benefits of using Second Nature AI software in their coursework. “Professor Nelson introduced us to Second Nature AI to help us practice for our final role plays,” Link said. “The AI acts as a realistic client, answering questions and providing rebuttals, making the practice sessions feel authentic.”
For Chase, who used the system in her sales management class, the AI tool has been transformative. “It simulates real-life conversational scenarios, which is incredibly helpful,” she said “The AI’s responses feel genuine, preparing us for actual client interactions.” The responsible use of AI is a recurring theme among students. “AI can be a facilitator, not a replacement for actual work,” Chase said.
“It’s helpful for brainstorming and refining ideas, but it’s essential to maintain authenticity in our communications.” Link adds, “Clients prefer personalized work, and AI should complement, not replace, our efforts.”