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School of Communications hosts AEJMC Southeast Colloquium

March 19, 2021

The three-day virtual event, which features numerous Elon faculty and students, kicked off with a moderated discussion with Nikole Hannah-Jones, founder of the 1619 project, Pulitzer Prize winner and New York Times Magazine reporter.

Young Do Kim researches overall asset value of a sport fan

January 7, 2021

As part of a peer-reviewed article in the International Journal of Sports Marketing and Sponsorship, the assistant professor of sport management and his co-authors generated a composite sport fan equity index to estimate the asset value of an individual fan to a sport organization.