Elon Brand Guide

Join us for two brand workshops on 10/29 and 10/31. Visit the University Communications website for more details.

Elon’s brand represents who we are and how we share our story with the world. It guides the way we communicate the university’s mission, values and unique strengths so that our audiences understand what makes Elon distinctive.

Brand identity is more than just a creative graphic — it’s the full visual and verbal expression of an institution or company. At Elon, this includes written elements such as our brand promise, brand purpose, brand pillars and tone of voice, as well as visual elements such as our logos (identity marks), color palette, typography and photography/illustration. When these elements are used consistently and thoughtfully, they help create materials that are both on-brand and tailored to your audience. A clear, consistent identity strengthens Elon’s reputation, builds trust and helps us stand out.

Four students gather around an outdoor fire pit, talking and studying on a sunny day outside a brick academic building.

Your Role in the Elon Brand

If you create or manage communications on behalf of Elon — whether it’s brochures, websites, social media, event materials or videos — this guide is here to help you. You’ll find resources on our brand platform, visual identity and writing standards, all designed to make your work easier and more effective.

There’s plenty of room for creativity and tailoring messages to your audience. But the more consistently we use Elon’s brand elements, the stronger and more recognizable the Elon brand becomes — and the greater the impact of your department or program’s communications.

How to Use This Guide

This guide is your complete brand toolkit. Inside, you’ll find Elon’s brand platform and voice, usage guidelines for our visual identity, an overview of the Athletics brand, web and digital resources, and the processes and tools to bring the brand to life in your own communications.

Our goal is to give every Elon department, program and office a shared foundation for marketing and communications — one that’s consistent, recognizable and rooted in the university’s vision, mission, strategic goals and strengths. These guidelines aren’t here to limit your creativity; they’re designed to give you the flexibility to connect with your audiences while keeping your work unmistakably Elon.

Because communications channels and best practices are always evolving, the brand guide will evolve over time. If you have ideas for updates or additions, please contact the Office of University Communications at brand@elon.edu.

Need Help?

If you’ve designed marketing or communications materials, please share them with University Communications for review. We’ll help make sure they’re polished, effective and on brand.

Submit Brand Review Request

Quick Resources

We’re here to support you. Whether you’re requesting a new project, reviewing vendor proofs or ordering branded materials, we’ll help ensure everything aligns with Elon’s visual identity and brand standards.

Writing Style Guide

Review guidance on common and frequently used terminology.

View the Style Guide

Signatures and Marks

View and download the official university logos and wordmarks.

Browse Assets

Templates

Download templates for flyers, event materials, slides and more.

Browse Templates

Promotional Materials

Learn best practices for designing apparel and other swag items.

Explore Guidelines

Brand Training

Explore our training modules to better understand Elon’s brand foundation. You’ll learn how to apply the university’s marks and visual identity the right way across your projects.