The Elon Phoenix family of graphics and marks symbolizes the university’s traditions and history, as well as the elevation of the Elon Phoenix as strong competitors in the Coastal Athletic Association and NCAA Division I athletics.
Elon fields 17 teams in NCAA Division I (FCS football). The mascot is the Phoenix, symbolizing the university’s triumphant recovery from the 1923 fire that devastated the campus — much like the legendary Phoenix rises from its own ashes — as well as a fighting spirit.
Men’s sports include baseball, basketball, cross country, golf, football, soccer and tennis. Women’s sports include basketball, cross country, golf, indoor track, lacrosse, outdoor track and field, soccer, softball, tennis and volleyball.
The Phoenix Athletics graphics and marks are designed for use in publications, on television, on apparel and in all online mediums. For questions about appropriate usage of the Phoenix Athletics graphic identity and to request marks, contact Mary DeFriest, assistant athletics director of marketing and fan engagement, at mdefriest2@elon.edu.
The Elon Athletics wordmarks are graphics that feature the “Athletics” or “Phoenix” name. They are versatile enough to be used on any color background. These wordmarks may not be altered or changed in any way. This includes altering color or proportion as well as adding or changing words or symbols.
The Elon wordmark in the Tautz typeface may be used only for Elon Athletics branding and may not be used in any other Elon communications.
When the words “Athletics” or “Phoenix” are used with the Tautz Elon typeface to create the wordmark, as shown below the words can be outlined or not, depending on usage and size. DO NOT simply remove the outline, but use the non-outlined version, as the spacing has been modified.
The monogram can be used with the Tautz typeface wordmark, as shown below, for Athletics purposes. When the words “Athletics” or “Phoenix” are used in conjunction with the Elon Tautz wordmark under the monogram, they should not be outlined.
The Athletics Signatures feature the Phoenix Shield in conjunction with primary and secondary wordmarks. They are versatile enough to be used on any color background. These signatures may not be altered or changed in any way. This includes altering color or proportion as well as adding or changing words or symbols. These signatures should ALWAYS have a white outline around them. Do not create, recreate or personalize additional files.
This signature is designed to be used when the word “Elon” is not present elsewhere in athletics communications.
Maroon and gold were adopted as the Elon colors circa 1910, and various shades of these colors have been used throughout the school’s history. Today, the primary maroon color is Pantone 188 and the gold is Pantone 872 (metallic ink) or Pantone 7503 (non-metallic).
Accurate reproduction of the Elon colors depends on the medium and/or software programs being used. It is essential to choose the right file type and color systems for print publications, digital screen displays or other applications.
Maroon
Pantone: 188
CMYK: 16, 100, 65, 58
RGB: 115, 0, 10
Hex: #73000a
Gold
Pantone: 872 Metallic, 7503 Non-Metallic
CMYK: 24, 31, 74, 10
RGB: 181, 154, 87
Hex: #b59a57
Light Maroon
RGB: 149, 0, 13
Hex: #95000d
Medium Light Maroon
RGB: 132, 0, 11
Hex: #84000b
Medium Dark Maroon
RGB: 98, 0, 9
Hex: #620009
Dark Maroon
RGB: 81, 0, 7
Hex: #510007
Light Gold
RGB: 212, 197, 158
Hex: #d4c59e
Medium Light Gold
RGB: 197, 175, 122
Hex: #c5af7a
Medium Dark Gold
RGB: 151, 126, 66
Hex: #977e42
Dark Gold
RGB: 115, 97, 51
Hex: #736133
