Elon’s brand reflects who we are and what we deliver: engaged learning, mentorship, innovation and transformational outcomes. In 2023–24, a cross-campus working group helped clarify and codify our identity, culminating in a comprehensive, easy-to-use Elon Brand Guide.
The guide is a toolkit. The rules and examples are not intended to inhibit creativity or expression. Rather, these guidelines should provide a solid and standardized foundation upon which all Elon departments, programs and units can build their marketing and communications plans and materials. Following these brand guidelines will help Elon present its messages in a manner that people will both respect and remember, and which will motivate them to engage with the university.
Use the guide to plan and produce consistent, accessible communications across print, web, social, events and signage so our audiences experience a unified Elon story.
Questions or suggestions? Email brand@elon.edu. Ready to submit materials? Visit the Brand Review page.
The Office of University Communications has created the following video training modules to assist Elon employees, alumni, students and vendors in understanding the university’s brand foundation and appropriate use of the university’s marks and visual identity.
Join us for interactive sessions that make it easy to apply the Elon brand in your planning, design, storytelling and promotional materials.
Wednesday, Jan. 21, 9 a.m.-2 p.m. – LaRose Commons 200
Join us for a half-day bootcamp designed to sharpen your skills in branding, storytelling, design and social media. Through hands-on walkthroughs and practical takeaways, you’ll leave with tools to strengthen your work while keeping your messages consistent, accessible and impactful. Lunch provided for registered attendees.
Looking to sharpen your team’s skills in branding, storytelling, design, social media or brand application on promotional materials? We’ll craft a session tailored to your unit’s needs, complete with practical takeaways you can use right away.
