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Alexander Y. Yap publishes chapter in new book

Alexander Y. Yap, associate professor of management information systems in the Martha and Spencer Love School of Business, has published a peer-reviewed book chapter titled "U-Commerce in the Financial Marketspace."

Alexander Y. Yap

The peer-reviewed manuscript by Yap is included as Chapter 5 of the hardbound book Ubiquitous Commerce for Creating the Personalized Marketspace: Concepts for Next Generation Adoption (Editors: Hung, Wong, and Cho). The book is now in print with ISBN No. 978-1-60566-378-4.

The research initiative came to fruition with the help of Yap's academic sabbatical leave granted by Elon University in spring 2009.

Eric Townsend,
9/22/2009 3:15 PM