Beginning fall 2020, students may pursue separate business majors in Business Analytics, Human Resource Management and Project Management. In prior years, business students interested in these areas selected a career track within the Management major. However, under the 2020-21 catalog, students may now directly major in each area without declaring a major in Management first.
The Business Analytics major introduces applied data analytics by bringing together a diverse body of knowledge from consumer behavior, applied statistics, computer information systems, visualization, risk management, supply chain management, and decision theory. Students will learn how business analytics and data mining are driving real-time decision making and creating new levels of competitive advantage.
In recognition of the fundamental importance of successfully attracting, developing and managing employee workforces, the Human Resource Management major prepares students to serve in generalist HR positions, provides the necessary background to pursue more specialized positions and graduate school opportunities, and helps students gain appropriate certifications such as the Assurance of Learning certificate offered by the Society for Human Resource Management.
The Project Management major prepares students to help organizations bring quality products and services to market in a timely manner. Without skilled project managers leading these efforts, organizations are challenged to deliver projects on time, on budget, and within scope. Regardless of the industry or mission, project management is the value driver that helps organizations maximize the use of their resources and achieve strategic goals.
Business analytics, human resource management and project management majors are required to complete at least one internship for academic credit through BUS 3985. Examples of internships students have completed include human resource management for AlphaSights, project management for Samet Corporation, business analytics for Ora Oncology, and global resiliency for MetLife Global Technology & Operations.
Business analytics, human resource management and project management graduates are prepared for a number of different positions in project management, data analytics and information technologies, human resources, customer services and various roles in international business. Elon alumni work for employers such as The Advisory Board Company, Amica Mutual Insurance, BlackRock, Boston Consulting Group, Capital Financial Solutions, CenturyLink, Carbon Black, Corporate Executive Board, EY, Lenovo, LeverSource, Morgan Stanley, PepsiCo, Prudential Financial, Trade Street Consulting and XPO Logistics.