Discover What a Business Analytics Major Can Do for You

In a world driven by data, a business analytics degree from Elon University empowers you to transform information into actionable insights. Our business analytics major prepares you to tackle real-world challenges by teaching you how to extract meaningful business value from data. This versatile program equips you with a flexible skill set applicable across a multitude of industries—from finance and healthcare to retail and technology.

Why Choose the Business Analytics Degree at Elon?

As a business analytics major at Elon, you’ll learn to:

  • Think Strategically About Data: Discover how data enhances business decisions and drives success.
  • Master Data Management: Gain expertise in generating, storing, accessing, transforming, and ethically using both structured and unstructured data while maintaining security.
  • Excel in Analytics Techniques: Utilize descriptive analytics and visualization tools to inform strategic decisions, and build predictive models using machine learning and advanced deep learning methods.
  • Get Hands-On with Industry Tools: Work with leading software like Python, R, SQL, and Tableau through practical classwork, projects, and case studies mirroring real business scenarios.
  • Communicate Insights Effectively: Learn to interpret analytics results and convey their business implications clearly to stakeholders without technical jargon.
  • Engage with Industry Leaders: Benefit from presentations by analytics professionals and participate in projects through the Center for Organizational Analytics.
  • Collaborate and Lead: Develop teamwork and leadership skills essential for success in any organizational setting.

Stay Ahead in a Rapidly Growing Field

The need for professionals with a business analytics degree is skyrocketing. Organizations are eager for talent who can turn vast amounts of data into competitive advantages.

  • High Demand for Skills: Businesses are actively seeking candidates with strong analytical and technical abilities. Your expertise will make you a valuable asset in the job market.
  • Lucrative Career Opportunities: According to the U.S. Bureau of Labor Statistics, employment for data-related roles is projected to grow much faster than average, offering you a promising career trajectory.
  • Competitive Salaries: As of 2023, the median annual wage for data scientists and analysts is over $100,000, reflecting the high value placed on these skills.
  • Investment in Analytics: A significant number of companies plan to increase spending on business analytics, signaling robust industry growth and opportunities for advancement.

Customized Curriculum for the Modern Professional

Our business analytics major offers a curriculum that blends theory with practical application:

  • Core Courses: Build a strong foundation in business principles and data analytics techniques.
  • Electives: Tailor your degree to your interests with courses in finance, marketing, healthcare analytics, and more.
  • Capstone Project: Apply what you’ve learned in a comprehensive project that addresses real business challenges.

For detailed degree requirements and course descriptions, visit our Business Analytics Degree Requirements & Courses

For more information about the business analytics major, contact Dr. Long Xia at lxia@elon.edu.

Perspectives on Business Analytics

The above videos were produced by Elon management students.