Earl Honeycutt, professor of business administration, had three articles accepted recently for publication and presentation.
“Impediments to Sales Force Automation” was accepted by Industrial Marketing Management. Honeycutt and Elon colleague Sharon Hodge, assistant professor of business administration, wrote the article along with Tanya Thelen and Shawn Thelen of Hofstra University. The article will be published in May.
Another article, titled “An Empirical Examination of the Moderators of Service Recovery,” was accepted for presentation and publication at the 12th Biennial World Marketing Congress in Munster, Germany, scheduled for July. The article was written with Vince Magnini of Longwood University and John Ford and Ed Markowski of Old Dominion University.
“Legal Parameters of Deception in Advertising: A Content Analysis” was accepted for the 2005 Academy of Marketing Science conference, scheduled for Tampa, Fla., in May. Honeycutt’s co-author was Carla Mitchell of Elizabeth City State University.